HC公司新产品开发项目管理体系优化研究

发布时间：2018-01-07 13:17

本文关键词：HC公司新产品开发项目管理体系优化研究　出处：《电子科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：在企业的运作中,新产品开发是一项具有重要战略意义的活动。项目管理方法是当今得到公认的优秀管理方法。本论文通过运用项目管理方法对HC公司新产品开发项目管理的研究,对于发现新产品开发项目管理中存在问题,优化新产品开发项目管理体系,提高新产品开发效率,提高市场竞争力具有积极的意义。本文采取了理论联系实际方法,对公司的新产品开发管理体系现状、存在问题及问题成因进行了研究,提出了新产品开发项目管理体系优化思路和方案。本文的主要工作内容包括:项目背景、国内外新产品开发项目管理动态介绍;公司新产品开发项目管理发展历程回顾和现状调查;采用走访调查、资料统计分析等方法,运用项目管理等知识,从多个角度对新产品开发项目管理中存在的问题进行了调查和挖掘;根据存在的问题,分别从决策、组织、资源配置、流程控制、评价与激励等项目管理体系的五个方面进行了问题成因分析,并提出了优化思路和方案。在决策方面,针对立项没有战略依据问题,提出了基于产品平台的项目立项决策优化思路及优化方案。在组织结构方面,针对职能式开发模式,没有项目总负责人问题,提出了建立以营销人员为主体的项目经理团队,提出了组建项目技术团队和支持团队的优化方案。在资源配置方面,针对资源约束,提出了基于产品战略的资源配置思路,并针对零部件保障和技术开发人力资源两项资源约束问题制定了优化方案。在流程控制方面,提出了分级、分类、分阶段、分目标的项目控制思路,并对进度、成本、风险和沟通四个专项流程控制提出了优化方案。在评价和激励等方面提出建立基于战略的平衡计分卡指标体系和基于项目团队的激励体系优化思路及优化方案。
[Abstract]:In the operation of the enterprise. New product development is an activity of great strategic significance. Project management method is recognized as an excellent management method. This paper studies the management of new product development project of HC Company by using project management method. Research. In order to find the problems in the project management of new product development, we should optimize the project management system of new product development and improve the efficiency of new product development. It is of positive significance to improve the market competitiveness. This paper adopts the method of combining theory with practice to study the current situation, existing problems and causes of the new product development and management system of the company. The main contents of this paper are as follows: the background of the project, the dynamic introduction of the new product development project management at home and abroad; New product development project management development history review and status investigation; The problems existing in the project management of new product development are investigated and excavated from many angles by means of visiting investigation, statistical analysis of data and using knowledge of project management. According to the existing problems, from the decision-making, organization, resource allocation, process control, evaluation and encouragement of five aspects of the project management system to analyze the causes of the problems. In the aspect of decision-making, aiming at the problem that there is no strategic basis for project establishment, this paper puts forward the optimization thinking and optimization scheme of project establishment based on product platform, and in the aspect of organization structure. In view of the functional development model, there is no overall project manager problem, a project manager team with marketing personnel as the main body is proposed. In the aspect of resource allocation, aiming at resource constraints, the idea of resource allocation based on product strategy is put forward. In the aspect of process control, this paper puts forward the idea of project control, which is classified, classified, divided into stages and objectives, and the progress of the project is also discussed. Cost. In the aspects of evaluation and incentive, the optimization idea and scheme of establishing the index system of balanced scorecard based on strategy and incentive system based on project team are put forward.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2;F426.48

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