二手车市场分析及进入研究

发布时间：2018-01-07 23:06

本文关键词：二手车市场分析及进入研究　出处：《长安大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国汽车产业的快速发展，我国新车市场逐渐走向成熟，，而二手车行业却存在较多问题。国外二手车市场已相对成熟，拥有完善的标准法规体系、多样的交易方式、合理的价格评估制度和质量认证制度、优质的售后服务和使用环境等。而我国二手车市场还处于初级阶段，二手车市场很不成熟，存在严重的信息不对称、服务过于简单、缺乏品牌化经营、机制不够完善、人才匮乏等弊端。消费者对二手车市场的不了解，经营者对传统模式的固守，都造成了二手车市场的低迷。国内二手车市场仍没有公众认可的较好措施去应对二手车市场存在的一系列的弊端。我国二手车市场中传统商业的不成熟现状令人堪忧，其他企业进入二手车市场就要系统的调查分析，找到进入二手车市场的进入点，同时使用恰当的进入模式。通过系统的分析，发现我国二手车行业虽然问题较多，但是正处于成长阶段，有着极其广阔的发展空间和无穷的发展潜力；运用一元线性规划预测模型，对二手车市场中的产品进行了未来五年市场需求进行预测，运用波特五力竞争模型分析了现有企业、潜在侵入者、替代品、买卖双方这五种竞争力量对行业的影响，得出我国二手车未来市场发展空间大的结论，虽然市场竞争激烈，但很多方面都存在极大的发展空间；分析用户的需求特点、购买过程中担忧因素、购买二手车的现有渠道和最受信任二手车经营主体，使企业在进入二手车市场时，能够精确把握消费者的购买特征和需求特点，一切以市场需求为导向，并针对现有存在的问题有所创新的进行解决；最后，综合以上的分析和结论，以奇瑞汽车股份有限公司为研究对象，提出其进入二手车市场的模式，并对该模式进行相关的分析研究。
[Abstract]:With the rapid development of China's automobile industry, China's car market gradually matured, the second-hand car industry has many problems. The second-hand car market abroad has been relatively mature, with the perfect standard regulation system, a variety of transactions, reasonable price evaluation system and quality certification system, high-quality customer service and service environment as China's second-hand car market is still at the primary stage, the second-hand car market is not mature, there are serious information asymmetry, the service is too simple, lack of brand management mechanism is not perfect, lack of talent and disadvantages. Consumers do not understand the second-hand car market operators, stick to the traditional model, which the second-hand car market downturn. The domestic second-hand car market is still not well accepted measures to deal with existing second-hand car market, a series of shortcomings. China's second-hand car market in the traditional business is not The current situation of maturity is worrying. When other enterprises enter the second-hand car market, we must systematically investigate and analyze, find the entry point into the second-hand car market, and use the appropriate entry mode at the same time.
Through systematic analysis, found that China's second-hand car industry has many problems, but is in the growth stage, has the extremely broad development space and infinite development potential; prediction model using linear programming, the second-hand car market in the next five years product market demand forecast, using the Potter competition model analysis of the existing enterprises, potential intruders, substitutes, both the five competition forces that impact on the industry, China's second-hand car market in the future development of space conclusion, despite fierce competition in the market, but there is great room for development in various aspects; demand characteristics analysis of users, the purchase process concerns the factors, the existing channels to buy second-hand car second-hand car and most trusted business entities, so that enterprises in entering the second-hand car market, able to accurately grasp the consumer characteristics and demand characteristics, All to the market demand, and innovation for the current existence of the problem solving; finally, a comprehensive analysis and conclusion above, with Chery automobile Limited by Share Ltd as the research object, put forward into the second-hand car market model, and analyze the related research on this model.

【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471

【参考文献】