东方电气系统集成所发展战略研究

发布时间：2018-01-13 08:34

本文关键词：东方电气系统集成所发展战略研究　出处：《西南交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着中国市场经济长足发展,能源电力行业的正在以爆炸似的速度扩张,竞争日趋激烈。特别是国务院2002年下发《国发(2002)5号关于印发电力体制改革方案的通知》中要求“厂网分开重组国有电力资产”。在政府宏观调控与市场竞争的双重影响下,电力设备制造央企东方电气为了谋求长期发展,组织建立了系统集成所,希望在未来电力工程市场中形成“设计-制造-工程-服务”的一体化产业经营模式。然而数年的发展,系统集成所所接项目的规模和数量都无法达到迅速发展系统集成所的目的。虽然集成所在设备硬件与人才招聘投入巨大的财力,但业绩没有起色,自身水平收到公司内部的质疑,发展面临困境。本文以现代企业战略管理理论作指导,结合系统集成所发展现状,从所处的外部环境、内部环境利用PEST、波特五力模型以及内部环境分析等工具剖析系统集成所发展问题产生的根源及原因。利用SWOT分析法,对系统集成所的优势、劣势、机遇与威胁进行分项分析与归纳,并结合逻辑方式提出4个备择方案。并根据选择原则,对备择方案进行比较,最终提出最优化发展战略即提高自身设计水平、进行人力资源改革以及新能源市场探索。在战略实施阶段,本文将发展战略分为4个阶段进行执行。第一阶段主要是针对组织机构调整与建立IS09000与6SIGMA相结合的质量管理体系；第二阶段是进行人力资源优化改革；第三阶段是确定目标市场,并完成市场定位；在长远期阶段,主要完成市场定位的提升,并不断拓展目标市场的广度。为了保证发展战略顺利执行,本文建立一系列的保障措施、关键控制点以及执行期间遇到突发情况采取的应急响应机制。同时,为了确保战略实施的可操作性,本文制定了战略各阶段的评估体系作为评估依据。
[Abstract]:With the rapid development of China's market economy, the energy and power industry is expanding at an explosive rate. The competition is becoming more and more fierce. In particular, the State Council issued the [National Development] on 2002. The No.5 circular on printing and issuing the reform plan of the electric power system requires "the power plant and the power network to recombine the state-owned power assets separately" under the dual influence of the government's macro-control and market competition. In order to seek long-term development, Dongfang Electric, a central power equipment manufacturing enterprise, has set up a system integration institute. It is hoped that the integrated industrial management mode of "design-manufacturing-engineering-service" will be formed in the future electric power engineering market. The scale and quantity of system integration project can not achieve the goal of rapid development of system integration institute. Although the equipment hardware and talent recruitment investment huge financial resources, but the performance has not improved. Under the guidance of modern enterprise strategic management theory and the current situation of system integration, this paper uses PEST from its external environment and internal environment. Porter's five-force model and internal environment analysis and other tools to analyze the root causes and causes of the development of system integration. The use of SWOT analysis, the advantages and disadvantages of the system integration institute. The opportunity and threat are analyzed and summarized separately, and four alternatives are put forward in combination with logical mode. According to the principle of choice, the alternative scheme is compared, and finally, the optimal development strategy is put forward, that is, to improve the level of design itself. Human resource reform and exploration of new energy market. This article divides the development strategy into four stages to carry on the execution. The first stage mainly aims at the organization organization adjustment and the establishment IS09000 and 6Sigma unifies the quality management system; The second stage is to carry on the human resources optimization reform; The third stage is to determine the target market and complete the market positioning; In the long term stage, we mainly improve the market positioning, and continue to expand the scope of the target market. In order to ensure the smooth implementation of the development strategy, this paper establishes a series of safeguard measures. At the same time, in order to ensure the maneuverability of strategy implementation, the evaluation system of each stage of strategy is established as the basis of evaluation.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.61

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