一汽—大众奥迪汽车零部件采购后期管理研究

发布时间：2018-01-15 05:01

本文关键词：一汽—大众奥迪汽车零部件采购后期管理研究　出处：《吉林大学》2014年硕士论文　论文类型：学位论文

【摘要】：作为国内最大的汽车合资企业之一，一汽-大众的发展步伐正在向年产200万辆稳步迈进，而奥迪品牌产品在国内豪华车市场的份额已经遥遥领先于竞争对手，占据国内豪华车市场龙头位置，但面对近几年年产量增幅高达10%的发展趋势，现有管理方法急需突破和更新，尤其对于处在供应链环节中采购后期的零部件计划与管理方面，更对企业的整车交付及成本控制存在重要意义。本文通过对一汽-大众奥迪品牌零部件的采购后期管理现状及工作流程的介绍，针对当前管理体制、物料需求计划方式及国产化供应商物流供货管理这三个问题的分析，提出了在新的公司战略架构和未来发展目标的框架下，奥迪品牌汽车零部件采购后期管理必须要将影响零部件供货的一系列因素从源头上进行梳理，要重新搭建更加专业化的管理团队，帮助企业提高工作效率；面对复杂多变的特殊订单所带来的差异化零件上线需求以及日益激烈的市场份额之争，要彻底改变现有物料需求计划的方式，，考虑由整车订单订货转向单件订货的模式，并改变物料需求计算原理，以求获得更加及时准确的零件日需求计划；在国产化供应商的物流供货管理上，应重点关注工厂外物流供货及产能准备环节，实现从零件出厂至上线的全过程规划与管理，进而指导供应商在交付零件的质量、数量、时间上提高反应能力及效率，保证企业生产稳定并降低相关费用、成本。希望通过本文的研究，寻找到一汽-大众奥迪零部件采购后期问题合理的解决措施及目标，帮助企业提高运营能力、降低运营成本并增加应对汽车市场需求的灵活性的目的，进而提高企业经济效益及市场竞争力。
[Abstract]:As one of the largest auto joint ventures in China , the pace of development of SAIC - VW is moving steadily towards the annual production of 2 million vehicles , while Audi brand products are far ahead of competitors in the domestic luxury car market . However , in the face of the development trend of up to 10 % annual output growth in recent years , the existing management methods need to break through and update , especially for the parts planning and management at the later stage of the procurement in the supply chain link , which is of great significance to the whole vehicle delivery and cost control of the enterprise . Based on the analysis of the current management system , the material demand plan mode and the supply management of domestic suppliers , this paper puts forward a series of factors that influence the supply of parts from the source to the current management system , the material demand plan mode and the supply management of domestic suppliers . It is hoped that through the research in this paper , the reasonable settlement measures and objectives for the post - purchase of a steam - mass Audi part will be found , which will help the enterprises to improve their operational capability , reduce the operating costs and increase the flexibility to deal with the market demands of the automobile , and further improve the economic and market competitiveness of the enterprises .

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471

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