双汇冷链物流在江西省运作模式的决策研究

发布时间：2018-01-15 23:10

本文关键词：双汇冷链物流在江西省运作模式的决策研究　出处：《大连海事大学》2014年硕士论文　论文类型：学位论文

【摘要】：自2001年中国加入世界贸易组织(WTO),中国经济进入炽热化阶段,飞速发展。生鲜品逐渐进入人们的生活,肉类食品作为人们的生活必需品,随着经济的快速发展,其市场需求量在不断的提升。与此同时,由于生鲜品本身的特性,人们对食品质量与安全问题也提出了更高的要求。由于冷鲜肉需要在冷链中流通加工,对外部操作环境要求高。对于生产企业来说,构建完整的冷链物流系统,需要投入大量的人力物力,占用企业大部分的资源；而另一方面,目前我国冷链物流的发展较为迟缓,存在软硬件上的不足,导致第三方物流企业的服务水平还存在一定的局限性。这种现状就涉及到企业对冷链物流运作模式的决策问题,很多生鲜品生产型由于对第三方物流服务的质疑,涉足冷链领域,但是由于构建冷链物流系统的复杂性,而且企业的核心并不是冷链物流业务,往往难以形成规模。而在实践中,企业往往从自身的发展及经济效益两个角度对冷链物流运作模式进行决策。针对于同一企业,也会根据实际情况加以区别,本文选取双汇作为研究对象,主要就是由于其在国内的生产基地与销售网点存在不均衡的问题,其冷鲜肉在各地区的业务量存在很大的差异性,所以本文选定销售网点较为稀少的江西省作为研究的区域,具有代表性。本文以双汇作为研究对象,结合双汇冷鲜肉在江西省的发展现状,对其冷鲜肉的市场需求进行预测,并对其本身的冷链自营模式进行分析利弊,以其预测的发展趋势为基础权衡其运作模式的利弊,建立一套比较完善的评价体系,最终运用模糊层次分析法对其运作模式进行决策,并提出相关建议。
[Abstract]:Since China joined the World Trade Organization (WTO) in 2001, China's economy has entered the stage of incandescent and rapid development. Fresh products have gradually entered into people's lives, and meat food is regarded as people's necessities of life. With the rapid development of economy, its market demand is constantly rising. At the same time, due to the characteristics of fresh goods itself. People also put forward higher requirements for food quality and safety. Because cold fresh meat needs to circulate and process in cold chain, it requires high external operating environment. For production enterprises, the construction of a complete cold chain logistics system. Need to invest a lot of manpower and material resources, occupy most of the resources of the enterprise; On the other hand, the development of cold chain logistics in China is relatively slow at present, and there are shortcomings in software and hardware. As a result, the service level of the third-party logistics enterprises still has some limitations. This situation involves the decision-making of the cold-chain logistics operation mode. Because of the doubt of the third party logistics service, many fresh products are involved in the cold chain field, but because of the complexity of constructing the cold chain logistics system, and the core of the enterprise is not the cold chain logistics business. It is often difficult to form scale. In practice, enterprises often make decisions on cold-chain logistics operation mode from the perspective of their own development and economic benefits. In view of the same enterprise, they will also be differentiated according to the actual situation. This paper selects Shuanghui as the research object, mainly because of the imbalance between its production base and sales network in China, and there are great differences in the business volume of cold fresh meat in various regions. Therefore, this paper selects Jiangxi Province, which has few sales outlets, as the research area, which is representative. This paper takes Shuanghui as the research object, combined with the development of Shuanghui cold fresh meat in Jiangxi Province, forecasts the market demand of its cold fresh meat, and analyzes the advantages and disadvantages of its own cold chain self-supporting model. On the basis of its predicted development trend, the authors weigh the advantages and disadvantages of its operation mode, establish a set of relatively perfect evaluation system, and finally use the fuzzy analytic hierarchy process to make decisions on its operation mode, and put forward some relevant suggestions.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F426.82

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