杭州RS公司产品竞争策略研究

发布时间：2018-01-16 10:26

本文关键词：杭州RS公司产品竞争策略研究　出处：《东北大学》2014年硕士论文　论文类型：学位论文

【摘要】：压缩空气属于工业基础动力源,由活塞式、螺杆式或离心式压缩机生产。多数行业的工艺设计中,对所用压缩空气中水与油的含量有明确要求,这形成了为工业压缩机配套的后处理行业即压缩空气干燥机行业。杭州RS公司是一家压缩空气干燥机设备制造商,成立于1993年,是国内成立较早的压缩空气干燥机制造企业之一。随着压缩空气干燥机行业竞争日趋激烈,RS公司发展面临了很多困难,需要确定产品的竞争策略,以提高RS公司的竞争能力。首先分析杭州RS公司的战略现状及战略问题。其次,对在杭州RS公司进行内、外部的环境分析,明确RS公司优势、劣势、机会、威胁。再次,在杭州RS公司的战略目标指引下,提出了RS产品的竞争策略,包含产品品牌方面、产品营销方面、产品服务方面、产品质量方面、产品产量方面等方面。最后,提出了完善产品竞争策略的保障措施。通过分析,旨在对杭州RS公司提供一定的建议,并对行业中的类似企业提供借鉴。
[Abstract]:Compressed air is a basic source of power for industry, produced by piston, screw or centrifugal compressors. In the process design of most industries, the content of water and oil in the compressed air used is clearly required. This formed for the industrial compressor reprocessing industry, that is, compressed air dryer industry. Hangzhou RS Company is a compressed air dryer equipment manufacturers, founded in 1993. It is one of the earliest manufacturers of compressed air dryers in China. With the increasingly fierce competition in the industry of compressed air dryers, RS company faces many difficulties, so it is necessary to determine the competitive strategy of the products. In order to improve the competitiveness of RS company. Firstly, the strategic status and strategic problems of Hangzhou RS company are analyzed. Secondly, the internal and external environment of RS company in Hangzhou is analyzed to make clear the advantages and disadvantages of RS company. Thirdly, under the guidance of the strategic objectives of Hangzhou RS Company, the paper puts forward the competitive strategy of RS products, including product brand, product marketing, product service, product quality. Finally, the paper puts forward the safeguard measures to perfect the product competition strategy. Through the analysis, it aims at providing some suggestions to Hangzhou RS Company and providing reference to similar enterprises in the industry.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F271;F426.4

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