CX公司发展战略研究

发布时间：2018-01-16 17:22

  本文关键词：CX公司发展战略研究　出处：《南京理工大学》2014年硕士论文　论文类型：学位论文

  更多相关文章： 纺织产业 发展战略 保障措施

【摘要】：纺织业是我国重要的传统产业,在我国经济社会发展中占有重要地位。但是当今全球经济总体增长乏力,需求不振,我国纺织行业所承受的压力空前巨大,许多纺织企业特别是中小型纺织企业陷入困境。针对这一状况,本文将以CX公司这个典型的传统棉纺织企业为研究对象,首先通过查阅文献资料和人物访谈的方式对CX公司的现状进行调查,通过分析调查所得到的数据结果,找出阻碍该企业发展的问题所在；然后,根据CX公司在经营中所遇到的问题建立分析模型,从而总结出导致该企业陷入困境的关键要素,即企业生产经营成本和企业产品的市场竞争力这两个要素,并逐次对这两个要素进行剖析。在对企业情况进行分析之后,本文将根据CX公司的实际情况,提出使企业摆脱困境的发展战略,通过实施差异化战略、质量战略、人才战略和扩张战略提升CX公司的核心竞争力。为了保障战略顺利实施,本文还提出了CX公司必须配套的一系列保障措施。最后,本文还对研究结论进行了总结和展望。
[Abstract]:Textile industry is an important traditional industry in our country, which plays an important role in the economic and social development of our country. Many textile enterprises, especially small and medium-sized textile enterprises, are in trouble. In view of this situation, this paper will take CX Company, a typical traditional cotton textile enterprise, as the research object. First of all, through the way of consulting literature and people interview to investigate the current situation of CX Company, through the analysis of the data obtained from the survey results, to find out the problems that hinder the development of the enterprise; Then, according to the CX company in the business problems encountered in the establishment of an analytical model, so as to sum up the key factors leading to the enterprise into difficulties. That is, the cost of production and operation of enterprises and the market competitiveness of enterprise products, and analyze the two elements one by one. After the analysis of the enterprise, this paper will be based on the actual situation of CX company. In order to ensure the smooth implementation of the strategy, the development strategy of extricating enterprises from the predicament is put forward to promote the core competitiveness of CX Company through the implementation of differentiation strategy, quality strategy, talent strategy and expansion strategy. This paper also puts forward a series of supporting measures for CX Company. Finally, the conclusion of this paper is summarized and prospected.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.81;F272
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本文编号：1434088