中国自主品牌汽车出口研究

发布时间：2018-01-21 18:50

本文关键词： 中国汽车自主品牌出口 SWOT分析策略　出处：《首都经济贸易大学》2008年硕士论文　论文类型：学位论文

【摘要】： 汽车出口是检验一个国家汽车工业发达程度的指标,只有大量出口才能跻身于全球汽车工业高水平的竞争。加入WTO后,中国汽车出口,尤其是自主品牌汽车的出口发展迅猛、潜力巨大,已经成为当今普遍关注的热点话题。与汽车强国相比,我国自主品牌汽车出口拥有自身的比较优势;但是在规模、技术、质量、品牌知名度、售后服务等方面存在明显的不足,并且随着出口数量的增加,各种贸易壁垒等制约因素也逐渐暴露出来。因此,自主品牌汽车如何清楚地利用自己的优势、抓住良好的机遇、克服自己的劣势、积极应对威胁,进行又快又好的出口,对于我国的整个汽车产业发展意义重大。本文分析了中国汽车出口的整体现状和自主品牌汽车出口现状,列举了具有代表性的我国自主品牌奇瑞、吉利、长城的出口现状,总结分析了自主品牌汽车出口的特点;接下来通过以上对自主品牌出口现状和特点的分析,运用比较优势理论和后发优势理论,同时联系实际,对我国自主品牌汽车出口进行全面的SWOT分析;然后通过前面的SWOT分析,同时借鉴日韩汽车发展模式的经验,针对性的提出我国自主品牌汽车出口的六大策略;最后对我国自主品牌汽车出口的未来作出展望。中国汽车产业的飞速发展和自主品牌汽车出口的广阔前景是本文的前提,自主品牌汽车出口的SWOT分析和针对分析的出口策略研究是本文的灵魂。
[Abstract]:Automobile export is an index to test the developed degree of automobile industry in a country. Only a large number of exports can enter into the high level competition of global automobile industry. After joining WTO, China's automobile export. In particular, the export of self-owned brand cars is developing rapidly and has great potential, which has become a hot topic of general concern. Compared with the automobile powerful countries, our country has its own comparative advantage in the export of self-owned brands. But in scale, technology, quality, brand awareness, after-sales service and other aspects of obvious deficiencies, and with the increase in export volume, various trade barriers and other constraints are gradually exposed. How to make good use of their own advantages, seize good opportunities, overcome their disadvantages, actively respond to threats, and export quickly and well. It is of great significance to the development of the whole automobile industry in our country. This paper analyzes the overall situation of China's automobile export and the status quo of self-brand automobile export, and enumerates the export status of China's independent brands Chery, Geely, the Great Wall. The characteristics of independent brand automobile export are summarized and analyzed. Then through the above analysis of the export status and characteristics of independent brands, using the comparative advantage theory and the theory of late-development advantage, at the same time, connecting with the practice, the author carries on the comprehensive SWOT analysis to the independent brand automobile export of our country; Then through the previous SWOT analysis, at the same time draw lessons from the experience of Japan and South Korea automobile development model, pertinently put forward the six major strategies of our country's independent brand automobile export; Finally, the future of China's independent brand automobile export is prospected. The rapid development of Chinese automobile industry and the broad prospect of independent brand automobile export are the premise of this paper. It is the soul of this paper that the SWOT analysis and export strategy research of independent brand automobile export.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F426.471;F752.62

【引证文献】