中国成达工程有限公司发展战略研究

发布时间：2018-01-23 02:11

本文关键词： 成达公司外部分析内部分析发展战略　出处：《西南财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：“发展战略”是一个企业制定的本企业一段时期的发展方向,是企业在一个时期内各项工作的总体指导思想。当前,企业面临市场激烈的竞争,面临国家政策的调整,面临行业环境的制约,尤其面临国企改革的要求,好的发展战略可以决定企业发展的命运,持续有效的发展战略将使企业永远立于不败之地。中国成达工程有限公司作为一家国务院国资委所属的国有企业,经过五十多年的发展,在中国化工工程建设史上作出了重要贡献,也为成达公司奠定了良好的基础,尤其是过去十年的高速发展,使公司处于国内行业的领先地位,是国内其他工程公司模仿和追赶的目标。公司近年来已经感受到巨大的竞争压力,从国内到国外市场。因此公司需要变化以适应市场的发展,因此探析和实施成达公司的发展战略能够加速成达公司成为国际一流的工程公司,以在激烈的市场竞争中保持不败。本文力图对成达公司的发展战略进行探索和建议,使成达公司在落实公司战略的分析、选择和实施中得到全面地指导,为公司的发展尽一份力。本文共分为五章。第一章首先介绍了成达公司50多年来的发展历程和取得的成就,公司目前的基本情况,目前的发展现状,包括业务、人员、技术等,提出了公司当前面临的主要问题；其次探讨了公司发展战略研究的动机和目的,引进了相关发展战略研究的主要理论依据,最后介绍了本文的研究方法和框架,包括内外环境分析,战略选择分析,战略匹配等等以及本文的框架结构。第二章对成达公司的外部环境进行了PEST分析,综合国内和国外的政治法律、经济、技术、社会四个方面的环境分析。针对所在行业进行了行业发展机会、行业环境、行业驱动因素、行业关键成功因素分析。通过五力分析模型进行了行业竞争力分析,最后提出了成达公司外部环境分析评价。第三章对成达公司的内部环境进行了分析,方法是通过企业内部资源和能力的分析,以便清楚的看到成达自身优势和存在的问题,并最终形成内部环境的评价。第四章通过一、二的分析结果,提出成达公司的愿景、使命和目标的基础上,并通过战略匹配SWOT矩阵分析,最终为公司找到适合战略选择和定位,从而最终确定公司的发展战略实施内容并提出阶段各项发展目标。第五章通过前面的公司发展战略的确定,对公司各职能部门围绕发展战略,对最重要的目标项,参考对标,分解目标,细化项目,着重落实。最后提出为发展战略实施所需的保障措施。本文利用EMBA所学的知识,结合本人所在公司的实际,并参考一些战略管理方面的专著,为本文的撰写打下了基础。尤其是在学习期间的案列写作对本文创造了良好的条件,本人追求的是学以致用,能够通过学习开拓思维,提高工作能力,也希望本文能对所在公司的发展有一点借鉴意义和参考价值。
[Abstract]:"Development Strategy" is the development direction of the enterprise for a period of time, which is the overall guiding ideology of the enterprise's work in a certain period. At present, the enterprise is facing fierce competition in the market. Faced with the adjustment of national policies, the constraints of the industry environment, especially the requirements of state-owned enterprise reform, a good development strategy can determine the fate of enterprise development. Sustained and effective development strategy will make the enterprise always in an invincible position. China Chengda Engineering Co., Ltd., as a state-owned enterprise affiliated with the State Administration and Administration Commission of the State Council, has made important contributions to the history of chemical engineering construction in China after more than 50 years of development. It has also laid a good foundation for Chengda Company, especially in the past decade of rapid development, so that the company is in the leading position in the domestic industry. It is the target of other domestic engineering companies to imitate and catch up. In recent years, the company has felt great competitive pressure, from domestic to foreign markets. Therefore, the company needs to change to adapt to the development of the market. Therefore, analyzing and implementing the development strategy of Chengda Company can accelerate Chengda Company to become a first-class engineering company in the world, so as to keep undefeated in the fierce market competition. This paper tries to explore and suggest the development strategy of Chengda Company, so that Chengda Company can get comprehensive guidance in the analysis, selection and implementation of the implementation of the company's strategy. This paper is divided into five chapters. The first chapter introduces the development of Chengda Company in the past 50 years and achievements, the company's current basic situation, the current development situation, including business, personnel, technology and so on. The main problems faced by the company are put forward. Secondly, it discusses the motivation and purpose of the company development strategy research, introduces the main theoretical basis of the related development strategy research, and finally introduces the research methods and framework of this paper, including the analysis of internal and external environment. Strategic selection analysis, strategic matching and so on, as well as the framework of this paper. The second chapter analyzes the external environment of Chengda Company by PEST, synthesizing the domestic and foreign political law, economy, technology. According to the industry development opportunities, industry environment, industry drivers, industry key success factors analysis. Through the five-force analysis model to analyze the competitiveness of the industry. Finally, the external environment analysis and evaluation of Chengda Company is put forward. The third chapter analyzes the internal environment of Chengda Company through the analysis of internal resources and capabilities in order to clearly see Chengda's own advantages and problems. And finally form the evaluation of the internal environment. Chapter 4th through the first and second analysis results, put forward the company's vision, mission and objectives on the basis of, and through the strategic matching SWOT matrix analysis, ultimately find suitable strategic choice and positioning for the company. Finally determine the company's development strategy implementation content and put forward the stage of development goals. Chapter 5th through the previous corporate development strategy, the company's various functional departments around the development strategy, the most important objectives, the reference to the standard, decomposition of the objectives, detailed projects. Focus on implementation. Finally put forward the necessary safeguards for the implementation of the development strategy. This paper uses the knowledge learned by EMBA, combined with the actual situation of my company, and refers to some monographs on strategic management. For the writing of this paper laid a foundation. Especially during the study of the case list writing to create a good condition for this article, I pursue is to learn to use, can learn to develop thinking, improve the ability to work. I also hope that this paper can be used for reference and reference value for the development of the company.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.72

【共引文献】