广东HT卫浴企业发展战略研究

发布时间：2018-01-23 01:04

本文关键词： 中小企业战略管理卫浴发展　出处：《电子科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文首先提出中小企业已经发展成为我国国民经济的中坚力量,而随着商务竞争环境的复杂多变,中小企业已经进入战略制胜的时代。但目前我国大多数中小企业由于未能确立独特,适合自身发展的战略而在发展过程中面临与日俱增的成长风险,从而引出中小企业应重视战略管理的应用,切实有效的战略管理将对中小企业的持续发展有着重要的指导作用的观点。然后,本文以广东HT卫浴企业为研究对象,从宏观环境,卫浴产业环境,市场竞争环境这三个方面分析了广东HT卫浴企业目前所处的外部环境。同时,从公司概况,组织结构和人力资源,企业文化,价值链,主要竞争对手及其产品经营能力和企业发展能力这几个角度介绍了广东HT卫浴企业的内部环境。另外,通过SWOT方法组合分析了HT卫浴企业自身的优势和劣势,面临的机遇和挑战,得出差异化战略,市场渗透战略,市场开发战略是现阶段适合HT卫浴企业发展的三种可选择的战略。接下来,本文介绍了HT卫浴企业根据上述三种战略制定的相关战略方案,并从方案实施的原则,方案实施保障机制的建立,方案决策的保障机制这三个方面详细介绍了方案实施的过程。为了检验HT卫浴企业的战略方案与企业的切合度以及方案实施的效果,本文从战略绩效对HT卫浴企业的战略作了评价,得出HT卫浴企业目前实施的战略方案可行,该企业可以按照既定的计划前进。然而,由于信息资源和人员素质的局限性,该战略评价得出的结论具有一定的局限性和风险性。本论文认为HT卫浴企业根据自身有限的资源,施行切合自身发展的,系统的战略管理对HT卫浴企业的发展将有一定的促进作用。然而,整个战略管理的过程是动态发展的,HT卫浴企业的经营者以及管理层应正确地认识这一点,并应将战略计划的制定,实施和评价总是系统有机的结合在一起,才有可能最大限度的发挥战略管理对企业发展的正向引导作用。本文通过HT卫浴企业的实例论证为在卫浴行业中发展受困的各中小企业根据自身实际,在经营管理中施行相应地战略管理提供了方法指导和参考意义。
[Abstract]:This paper first points out that small and medium-sized enterprises have developed into the backbone of our national economy, and with the complex and changeable business competition environment. Small and medium-sized enterprises have entered the era of strategic victory, but at present, most of the SMEs in our country are facing increasing growth risks due to their failure to establish a unique and suitable strategy for their own development. This leads to the small and medium-sized enterprises should attach importance to the application of strategic management, effective strategic management will have an important guiding role in the sustainable development of small and medium-sized enterprises. Then. This article takes Guangdong HT sanitary ware enterprise as the research object, from the macroscopic environment, the sanitary ware industry environment, the market competition environment these three aspects has analyzed the Guangdong HT sanitary ware enterprise at present the external environment. At the same time. From the company profile, organizational structure and human resources, corporate culture, value chain. This paper introduces the internal environment of Guangdong HT sanitary ware enterprises from the angles of main competitors and their product management ability and enterprise development ability. Through the combination of SWOT analysis of the advantages and disadvantages of HT bathroom enterprises, opportunities and challenges faced, the differentiation strategy, market penetration strategy. Market development strategy is suitable for the development of HT bathroom enterprises at this stage of the three optional strategies. Next, this paper introduces the HT bathroom enterprises according to the above three strategies to formulate the relevant strategic plans. And from the principles of the implementation of the program, the establishment of the implementation of the program protection mechanism. In order to test the fit degree between the strategic plan and the enterprise and the effect of the implementation of the plan, this paper introduces the implementation process of the plan in detail from the three aspects of the guarantee mechanism of the scheme decision. This paper evaluates the strategy of HT sanitary ware enterprise from the strategic performance, and concludes that the strategic plan of HT sanitary ware enterprise is feasible, and the enterprise can advance according to the established plan. Due to the limitations of information resources and personnel quality, the conclusion of the strategic evaluation has certain limitations and risks. This paper believes that HT bathroom enterprises according to their limited resources, the implementation of fit for their own development. The strategic management of the system will promote the development of HT bathroom enterprises to some extent. However, the whole process of strategic management is dynamic. The managers and managers of HT sanitary ware enterprises should understand this point correctly, and should combine the formulation, implementation and evaluation of strategic plans. It is possible to maximize the strategic management of the positive guiding role of the development of enterprises. This paper through the HT sanitary ware enterprise examples for the development of small and medium-sized enterprises in the sanitary ware industry according to their own reality. It provides method guidance and reference meaning to carry out corresponding strategic management in operation and management.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272

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