论水晶石公司发展战略定位

发布时间：2018-01-23 10:13

本文关键词： CG产业动态战略管理产业链定位竞争优势　出处：《上海交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着世界经济的快速发展变化,企业面临的生存环境越来越恶劣,由于外部环境结构性的变化及企业内部条件发生的改变,使以往支撑企业获得成功的战略定位不再适应发展的需要,企业的竞争优势变得越来越脆弱,导致企业原有战略的失效或原有的竞争优势丧失,因此也使企业战略正变得越来越动态。本文旨在通过对水晶石公司存在问题的深入探讨,从外部及内部环境进行了详细的分析,提出公司必须审时度势清晰、明确其优势和劣势,不断的及时修正和调整企业发展战略,从而在产业链上寻找适合的企业发展定位,以提升其独特的、持久的市场竞争力,走上健康持续的发展之路。本文采取水晶石发展道路前期及后期战略对比的分析方法,以公司战略管理理论为主要理论依据,通过SWOT理论分析,提出企业动态环境中的战略管理问题,制定出企业总体发展战略。论文在最后提出结合CG行业及水晶石实际经营情况,如何从产业链、组织设计、人力资源、财务及CGS系统建设等几个方面制定战略实施的保障措施,以保证公司战略目标执行的顺利推动。
[Abstract]:With the rapid development of the world economy, enterprises are facing more and more bad living environment, due to the structural changes in the external environment and changes in the internal conditions of enterprises. In the past, the successful strategic positioning of enterprises is no longer adapted to the needs of development, and the competitive advantages of enterprises become more and more fragile, resulting in the failure of the original strategy or the loss of the original competitive advantages. Therefore, the enterprise strategy is becoming more and more dynamic. This paper aims to analyze the existing problems of crystal stone company in detail from the external and internal environment, and point out that the company must review the situation clearly. Clear its strengths and weaknesses, constantly modify and adjust the enterprise development strategy, in order to find a suitable position in the industrial chain, in order to enhance its unique, lasting market competitiveness. On the way of healthy and sustainable development. This paper adopts the analysis method of strategic contrast in the early and late stages of the development road of crystal stone, taking the company strategic management theory as the main theoretical basis, through the SWOT theory analysis. Put forward the strategic management problem in the dynamic environment of the enterprise, formulate the overall development strategy of the enterprise. Finally, the paper puts forward how to combine the CG industry and the actual operation situation of crystal stone, from the industrial chain, organization design, human resources. In order to ensure the smooth implementation of the company's strategic objectives, several aspects such as finance and CGS system construction are formulated to ensure the implementation of the strategy.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F406.7

【相似文献】