海信集团基于渠道管理的营运资金管理模式研究

发布时间：2018-01-24 05:19

本文关键词： 渠道管理营运资金营运资金管理　出处：《哈尔滨商业大学》2014年硕士论文　论文类型：学位论文

【摘要】：营运资金管理的优劣关系到企业的生死存亡,关注营运资金的管理,既可以控制维持生产经营活动正常运转所需要的资金,还可以在保证企业财务安全的前提下,不断提高营运资金的利用水平和周转能力,从而使营运资金的使用成本降到最低,为企业赢取更可观的盈利额。通过对渠道管理的广泛应用,可以不断提高企业营运资金管理绩效。因此,在营运资金的重新分类的基础上,运用现代管理的理念与方法,将营运资金管理与企业业渠道管理结合,使营运资金管理模式更加适合现代企业发展。因此,为了研究营运资金的渠道管理问题,将渠道管理与营运资金管理有机结合,论文以营运资金的重新分类作为出发点,综合采用文献分析法,比较分析法,案例分析法等方法分析营运资金的渠道管理模式。首先分析了各种营运资金管理模式的优缺点,发现营运资金渠道管理模式具有显著的优越性。然后以实施营运资金渠道管理的海信集团为案例,将海信集团四个渠道的管理水平和全行业对比,分析了海信集团各渠道营运资金管理的现状,发现海信集团四个渠道营运资金管理的不足之处,并针对现状提出了改进和完善措施。这将不仅丰富营运资金渠道管理的研究成果,对完善海信集团营运资金管理提供理论依据,还将为其他企业采用盈余资金渠道管理提供借鉴。
[Abstract]:Working capital management is the key factor to enterprises of vital importance, pay attention to the management of working capital, can control to maintain the normal operation of production and operation activities necessary funds, can also be under the premise of ensuring financial security, and constantly improve the level of utilization of working capital and liquidity, so that the cost of working capital to a minimum for the enterprise to win a considerable profit. Through the extensive application of channel management, can improve the efficiency of working capital management. Therefore, the working capital re classification based on the use of concepts and methods of modern management, combining the industry channel management of enterprises and the management of working capital, the working capital management pattern more for the development of modern enterprises.
Therefore, in order to research on the channel management of working capital, channel management and working capital management organically, as a starting point of the article to the reclassification of working capital, comprehensive use of literature analysis, comparative analysis, case analysis and other methods of analysis model of channel working capital management. Firstly, analyze the advantages and disadvantages of working capital management the mode of operation management mode, find funding channels has significant advantages. Then to implement the working capital channel management of Hisense group as a case, the four channels of the Hisense group's management level and the whole industry comparison, analysis of the current situation of Hisense group, the sources of working capital management, Hisense group found that four of working capital management channels according to the current situation and shortcomings, put forward the improvement and perfect measures. This will not only enrich the results of research on working capital of channel management, to perfect Hisense The management of operating funds of the group provides a theoretical basis, and will also provide reference for other enterprises to use the management of the channel of surplus funds.

【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F406.7;F426.6

【参考文献】