TH公司商业模式转型研究

发布时间：2018-01-25 11:13

本文关键词： 太阳能光伏发电商业模式转型管理　出处：《北京工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：太阳能是一种“取之不尽，用之不竭”的能源，其本质是太阳内部连续不断的核聚变反应过程所产生的能量。太阳能光伏发电就是利用太阳能电池组件，将太阳能直接转变为电能。从长远发展趋势看，太阳能光伏发电将会代替部分常规能源，成为世界能源供应的新的主体。1990年代以来，联合国制定了世界太阳能利用战略规划、国际太阳能公约，，以及推行可再生能源发电的配额政策（RPS）等。世界上许多国家都把开发利用太阳能列为可持续发展的重要战略。目前欧洲仍是全球光伏主要市场，美国、日本等国家也高度重视太阳能光伏发电。我国太阳能光伏发电在世界太阳能发电产业中占据重要位置。2011年，中国成为继意大利、德国之后的第三大新增装机国，从2010年不足500MW装机到2011年的近3000MW装机，中国EPC企业面临难得的市场机遇。太阳能光伏系统EPC模式在全球已经成为成熟的工程模式，而在中国的光伏产业中，这项完整的商业模式大都被拆分开来，前两个环节在严酷的商业环境下往往遭到剥离。同样，利润率、垫资、系统质量也是光伏工程公司必须面对的考验。本文以TH公司为例，重点研究三个问题：一是TH公司现有商业模式及存在问题的分析。主要是对TH公司的基本情况，包括历史、组织架构、光伏发电项目业绩和现有商业模式的运作机制、现有商业模式存在的问题等进行阐述。二是TH公司所从事的光伏EPC行业的发展现状分析。主要运用波特五力模型对光伏EPC行业的竞争环境做了分析，并且提出了TH公司战略转型的方向。三是TH公司绿色商业模式的建立及保障措施。探讨构建TH公司新商业战略策略，进行商业模式创新性研究，包业务模式、盈利模式、组织人力资源等方面，以及建立绿色商业模式的路径和保障措施。
[Abstract]:Solar energy is a kind of "inexhaustible, inexhaustible" energy, its essence is the energy produced by the continuous nuclear fusion reaction process inside the sun. Solar photovoltaic power generation is the use of solar cell modules. From the long-term development trend, solar photovoltaic power generation will replace some conventional energy and become the new main body of the world energy supply since 1990s. The United Nations has drawn up a strategic plan for the utilization of solar energy in the world, the International Solar Energy Convention. Many countries in the world regard solar energy development as an important strategy for sustainable development. Europe is still the main global photovoltaic market, the United States. Japan and other countries also attach great importance to solar photovoltaic power generation. Solar photovoltaic power generation in China occupies an important position in the world solar power industry. In 2011, China became the successor to Italy. From less than 500MW installed in 2010 to nearly 3000 MW in 2011, China's EPC enterprises are faced with rare market opportunities. The EPC model of solar photovoltaic system has become a mature engineering model in the world, but in the photovoltaic industry of China, this complete business model has been split up. The first two sectors are often stripped off in harsh business environments. Similarly, margins, underwriting, and system quality are the tests that photovoltaic engineering companies must face. Taking th Company as an example, this paper focuses on three issues: first, the analysis of the existing business model and existing problems of th Company, mainly on the basic situation of th Company, including history, organizational structure. Performance of photovoltaic power generation projects and operational mechanisms of existing business models. The problems existing in the existing business model are expounded. Second, the current situation of photovoltaic EPC industry engaged in by th company is analyzed. The competitive environment of photovoltaic EPC industry is mainly analyzed by using Porter's five-force model. And put forward the direction of strategic transformation of th company. Third, the establishment and safeguard measures of green business model of th company. Discuss the new business strategy strategy of th company, carry on the innovative research of business model. Package business model, profit model, organization of human resources, as well as the establishment of green business model path and safeguard measures.
【学位授予单位】：北京工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F426.61

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