P公司新产品供应链管理问题研究

发布时间：2018-02-08 11:43

本文关键词： 供应链供应链管理新产品需求预测安全库存　出处：《上海交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：P公司是是世界上最大的电子公司之一,主要生产照明、家用电器、医疗系统等产品。P公司汽车照明是P公司照明业务的主要事业部之一。世界上1/3的汽车使用P公司的汽车照明产品,作为全球汽车照明的领先者,P公司正在推动整个汽车照明行业由传统照明向高效节能的LED解决方案转换,汽车照明产品开始从传统的钨丝灯向LED照明发展。随着全球化、信息技术的快速发展和科学技术发展的日新月异,市场竞争越来越激烈,企业面临的竞争压力也越来越大,对公司的发展来说,传统的业务已经不能满足企业成长的需要,企业转而开始投向新产品、新领域。P公司汽车照明于2010年在上海成立移动生活事业部,主旨在于贴合区域市场需求,开发新的移动生活产品,为P公司业务增长添加新的动力。随着移动生活新部门产品的不断推出,原有的传统供应链模式已明显不能适应新业务的发展,出现了一系列问题,如交期太长,库存太多,废弃库存大大增加等等。目前公司开始针对新产品业务进行供应链重构,根据新业务的需求来建立端到端的供应链。本论文将对P公司新上市的车载空气净化器存在的供应链问题进行阐述和分析,并针对新产品的特点提出具体的供应链解决方案。
[Abstract]:P is one of the largest electronics companies in the world, mainly producing lighting and household appliances. P Company Automotive Lighting is one of the major divisions of P Company's lighting business. 1/3 of the world's cars use P Company's automotive lighting products. As a global leader in automotive lighting, the company is pushing the entire automotive lighting industry to move from traditional lighting to efficient and energy-efficient LED solutions, and automotive lighting products are starting to evolve from traditional tungsten filament lamps to LED lighting. With the rapid development of information technology and the rapid development of science and technology, the market competition is becoming more and more intense, and the competition pressure of the enterprise is also increasing. For the development of the company, the traditional business can no longer meet the needs of the enterprise growth. In turn, the company began to invest in new products. In 2010, the new field. P Automotive Lighting set up a mobile life division in Shanghai, the main purpose of which is to meet the needs of the regional market and develop new mobile life products. With the continuous introduction of new products in mobile life, the traditional supply chain model has been obviously unable to adapt to the development of new business, and a series of problems have emerged, such as too long delivery period, too much inventory, The company is now refactoring its supply chain for new products. According to the demand of the new business, the supply chain can be set up from end to end. This paper will explain and analyze the supply chain problem of the new vehicle air purifier listed in P Company, and put forward the concrete supply chain solution according to the characteristics of the new product.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F416.63

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