天合汽车零部件采购价格控制问题研究

发布时间：2018-02-09 07:17

本文关键词： 采购价格控制价值改进　出处：《华东师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：在过去的五年中,中国的汽车业突飞猛进的发展,从跨进年产销一千万辆到全球第一大产销区域市场,再到2013年跨进年产销二千万辆,世界为之瞩目,全球汽车业纷纷来华寻求发展的契机,或扩大投资,或增建新厂,呈现竞争市场的一片繁荣热闹景象。不但国内自主品牌车的崛起,如长城、广汽、吉利、奇瑞等,带动了一大批国内各种资本性质的零部件企业的发展。而且国外各大著名的主机厂,欧系、美系、日韩系等悉数来华,相应的海外零部件同样也接踵而至。整个中国汽车业的竞争就是全球汽车业竞争的一个缩影。在如此复杂、残酷而又诱人的竞争市场中,如何把握市场脉搏,跟上市场的节奏,降低成本,增加竞争力,无疑是考验各个企业在这全球最大的区域市场中生存能力的最大因素之一。天合汽车作为全球十五大汽车零部件企业之一,自2003年将其亚太中心迁入上海以来,随着中国汽车业的发展也迅速发展,但是快速发展的背后,成本的压力日渐增加,在国内供应商基础日趋成熟的情况下,竞争优势越来越不明显,获得新项目的难度越来越大,最突出的竞争问题就是其售价问题。如何压低其采购价格,降低成本,进而降低其售价,已渐渐成为其能否进一步扩大市场份额的关键要素之一。本文通过对国内汽车业产业状况和零部件供应商状况分析,剖析了汽车零部件的供需状况及整体采购现状；并利用价格控制的基本原理,着重分析了天合汽车中国区目前采购现状及问题；从而提出改善其价格控制、降低成本的建议举措,为天合汽车进一步降低采购成本增加竞争力寻找出路。天合汽车的经验教训对行业其他相关企业也具有重要的借鉴意义。同时,在如何判断所采购的价格是否是市场最优价格,如何进行价格分析,如何让供应商采取措施提供低价格等都是行业所关注的问题,本文一并给出了相应的解决办法。
[Abstract]:In the past five years, China's automobile industry has developed by leaps and bounds, from 10 million cars per year to the largest regional market in the world, and then to 20 million vehicles per year in 2013. The world is paying attention to it. The global automobile industry has come to China to seek opportunities for development, or to expand investment or build new factories, thus presenting a prosperous and lively scene in the competitive market. Not only is the rise of domestic self-owned brands such as the Great Wall, Guangqi, Geely, Chery, and so on. It has led to the development of a large number of domestic parts and components enterprises of various capital natures. Moreover, all the famous foreign mainframe factories, European, American, Japanese, Korean and so on have come to China. The competition of the whole Chinese auto industry is a microcosm of the global automobile industry competition. In such a complex, cruel and attractive competition market, how to grasp the pulse of the market and keep up with the pace of the market, Reducing costs and increasing competitiveness is undoubtedly one of the biggest factors testing the viability of enterprises in the world's largest regional market. As one of the 15 largest auto parts companies in the world, Tianhe has moved its Asia-Pacific center to Shanghai since 2003. With the rapid development of China's auto industry, however, behind the rapid development, the pressure on costs is increasing day by day. With the domestic suppliers' foundation maturing, the competitive advantage is becoming less and less obvious, and it is becoming more and more difficult to obtain new projects. The most prominent competition problem is its price. Then reducing its price has gradually become one of the key factors to further expand its market share. Based on the analysis of domestic automobile industry and parts suppliers, this paper analyzes the supply and demand of automobile parts and the overall purchasing situation, and makes use of the basic principle of price control. This paper emphatically analyzes the current purchasing situation and problems of Tianhe Automobile in China, and puts forward some suggestions to improve its price control and reduce its cost. To find a way out for Tianhe Automobile to further reduce its purchasing cost and increase its competitiveness. The experience and lessons of Tianhe Automobile are also of great significance to other related enterprises in the industry. At the same time, how to judge whether the price purchased is the best price in the market, how to carry out price analysis, how to let the supplier take measures to provide low price are all the problems concerned by the industry. This paper also gives the corresponding solutions.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F274

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