建筑企业信誉评级研究

发布时间：2018-02-26 02:33

本文关键词： 信誉建筑企业竞争市场层次分析法　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：现如今,建筑企业信誉缺乏问题已成为制约建筑市场发展的一大瓶颈。建筑企业信誉缺失破坏了建筑市场秩序,增加了建设成本,为建筑企业带来了巨大的履约风险。所以,提高建筑企业的信誉意识尤为重要。加强建筑市场的信誉评级体系建设是提高企业信誉意识的关键。深入了解建筑市场的运行机理,分析建筑企业信誉风险特点则是建立完善的建筑市场信誉评级体系的基础与前提。本文通过分析当前国内建筑市场的一些固有特征和特殊性,将信誉评级体系引入建筑市场的企业评价之中,提出了以经营环境、竞争与经营、管理与战略、财务分析四个维度为主要信誉风险评价要素的研究思路,构建了包含安全信誉、资产信誉和社会信誉三个维度的建筑企业信誉评级指标体系；以某施工企业为研究对象,采用层次分析法对其信誉进行评价,在此基础上考虑管理者心态,能够从不同心态出发获得企业的不同信誉评级情况,最后对该施工企业信誉改善提出了具有针对性的建议。研究结果表明,考虑管理者心态的建筑企业信誉评级体系能够准确获得各建筑企业的信誉等级状态,并且以区间数形式表示的建筑企业信誉评分在最大程度上减少了环境等外界因素的影响,使评价结果更严谨。本文的研究,可以为政府建立建筑企业信誉评级体系和制定有针对性的企业信誉改善措施提供一定的借鉴和参考。
[Abstract]:Nowadays, the lack of reputation of construction enterprises has become a major bottleneck restricting the development of the construction market. The lack of reputation of construction enterprises has damaged the order of the construction market, increased the construction cost, and brought huge performance risks to the construction enterprises. It is very important to enhance the reputation consciousness of construction enterprises. Strengthening the construction of credit rating system in construction market is the key to enhance enterprise reputation consciousness. Analyzing the characteristics of reputation risk of construction enterprises is the basis and premise of establishing a perfect credit rating system of construction market. This paper analyzes some inherent characteristics and particularities of the current domestic construction market. This paper introduces the credit rating system into the enterprise evaluation of the construction market, and puts forward four dimensions of business environment, competition and management, management and strategy, financial analysis as the main credit risk evaluation elements, and constructs the research ideas including the safety reputation. The credit rating index system of the construction enterprise from the three dimensions of asset reputation and social reputation, taking a construction enterprise as the research object, using the analytic hierarchy process to evaluate its reputation, on the basis of which the manager's mentality is considered. We can get different reputation ratings of enterprises from different mentality, and finally put forward targeted suggestions to improve the reputation of the construction enterprises. The research results show that, The reputation rating system of construction enterprises considering the mentality of managers can accurately obtain the reputation grade state of each construction enterprise, and the reputation rating of construction enterprises expressed in the form of interval number reduces the influence of external factors such as environment to the greatest extent. The research in this paper can provide some reference for the government to establish the credit rating system of construction enterprises and to formulate targeted measures to improve the reputation of enterprises.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92

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