中外合资汽车企业伙伴匹配度与绩效关系研究

发布时间：2018-02-26 16:09

本文关键词： 中外合资汽车企业伙伴匹配度信任绩效　出处：《华南理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：改革开放以来，，众多全球著名跨国公司纷纷来华投资，而作为中国对外资最先开放的支柱性产业之一的汽车产业也吸引了全球大部分汽车企业来投资。截止2011年，全球几乎所有整车企业都在华设立了制造与销售业务，少数几家暂未设厂的公司也在积极布局进口业务，并寻找国产机会。中国汽车行业外商直接投资采取的具体形式中，尤以中外合资企业为代表，因为在汽车整车项目中，中国政府规定了外资的比例不能超过50%。但是，从全球范围来看成功率较低是合资企业的一种普遍现象，比如广州标致、南京菲亚特在达到目标之前就被迫解散退出中国。可成功率低并不能说明合资企业没有其发展的空间，比如上海大众作为最早的中外合资汽车企业之一，2012年的年销量为128万辆，成为国内首个年销破百万的单一汽车品牌，以优异的市场表现巩固了行业领军者地位。因此，研究影响合资企业绩效的因素十分必要。本文在明确中外合资的理论基础上，对伙伴匹配度、信任与绩效的理论研究进行综述。接着，回顾中国汽车工业发展及合资历程。随后，采用案例研究的方法，选择中外合资汽车企业中的典型案例（上海大众、广州标致、广汽本田）进行分析。本文首先分析三个案例企业的伙伴匹配度及其影响因素，继而探讨伙伴匹配度对合资绩效的影响，最后讨论合作伙伴间的相互信任对于伙伴匹配度与绩效的调节作用。经过分析，在对研究结果讨论的基础上，本文得出以下结论：第一，合资企业伙伴匹配度处于动态变化中，环境不确定性、母公司战略调整等影响着伙伴匹配度。合作伙伴应关注伙伴匹配度的变化，及时处理合作中产生的冲突，使伙伴匹配度保持最佳状态。第二，伙伴匹配度对合资企业绩效有正向影响，伙伴匹配度与绩效之间紧密联系，伙伴匹配度越高，合资绩效越好。第三，合作伙伴的相互信任对伙伴匹配度与合资绩效的关系具有正向调节作用，当合作伙伴相互信任度很高时，有利于提高合资企业的绩效。
[Abstract]:Since the reform and opening up, many famous multinational corporations have come to China to invest in China, and the automobile industry, one of the first pillar industries that China has opened to foreign capital, has attracted most of the world's auto companies to invest. As of 2011, Almost all of the whole world's automobile enterprises have set up manufacturing and sales operations in China, and a few companies that have not yet set up factories are actively distributing their import business and looking for domestic opportunities. In the specific form of foreign direct investment in China's automobile industry, Especially Chinese-foreign joint ventures, because the Chinese government has stipulated that the proportion of foreign investment should not exceed 50 percent. However, the low success rate is a common phenomenon in joint ventures, such as Guangzhou Peugeot. Nanjing Fiat was forced to disband and withdraw from China before it reached its target. But the low success rate does not mean that the joint venture has no room for development. For example, Shanghai Volkswagen, one of the earliest Sino-foreign joint ventures, sold 1.28 million cars a year in 2012. It is necessary to study the factors influencing the performance of the joint venture because it has become the first single automobile brand to sell more than one million a year in China and consolidated its position as an industry leader with excellent market performance. On the basis of clarifying the theory of Sino-foreign joint venture, this paper summarizes the theoretical research on the matching degree of partners, trust and performance. Then, it reviews the development of China's automobile industry and the course of joint venture. The typical cases of Sino-foreign joint ventures (Shanghai Volkswagen, Guangzhou Peugeot, Guangzhou Honda) are selected for analysis. Then the influence of partner matching degree on joint venture performance is discussed. Finally, the effect of mutual trust between partners on partner matching degree and performance is discussed. Based on the analysis and discussion of the research results, this paper draws the following conclusions: first, the partner matching degree of the joint venture is in dynamic change, and the environment is uncertain. The strategic adjustment of the parent company affects the matching degree of the partner. The partner should pay attention to the change of the matching degree of the partner, deal with the conflict in time, make the matching degree of the partner keep the best state. Second, The partner matching degree has a positive effect on the joint venture performance. The higher the partner matching degree is, the better the joint venture performance is. Third, there is a close relationship between the partner matching degree and the joint venture performance. The mutual trust of the partners has a positive effect on the relationship between the matching degree of partners and the joint venture performance. When the mutual trust degree of the partners is very high, it is beneficial to improve the performance of the joint venture.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F272.5

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