剑门关豆腐产业发展的SWOT分析及战略研究

发布时间：2018-02-27 08:56

本文关键词： 剑门豆腐 SWOT分析法 AHP分析法发展对策　出处：《四川农业大学》2014年硕士论文　论文类型：学位论文

【摘要】：据传说,起源于三国时期的剑门豆腐,历史上千年,不仅在四川和陕西省著名,名声已也传到香港和澳门等地方。当地很多老百姓就是豆腐产业发展来增收致富的。为了探寻剑门关豆腐产业的发展,本文通过问卷调查、专家访谈等方式收集资料,借助SWOT-AHP定性和定量相结合的分析方法,分析剑门关豆腐产业发展的内部优势、劣势,外部机遇和威胁,然后用AHP层次分析法对各因素的相对重要性进行判定,进而构建判断矩阵,计算各自的权重,建立起剑门关豆腐产业发展的分析模型,分析制约剑门关豆腐的因素,并未将来的发展提供战略选择。计算及分析结果表明,剑门关豆腐产业发展战略优先选择发挥具有丰厚历史文化底蕴的剑门豆腐宴深受游客喜欢的优势,利用政府的合理引导和政策的有效支持的机遇SO战略；其次选择在剑门关豆腐宴具有丰厚历史文化底蕴的优势下,战胜营销形式严峻的威胁的ST战略；再次选择克服经营模式缺乏创新,豆腐干、豆腐乳等便携式产品无差异优势的缺点,利用其政府合理引导和政策的有效支持的机遇的W0战略；最后选择克服经营模式缺乏创新,豆腐干、豆腐乳等便携式产品无差异优势的缺点,战胜营销形式严峻的威胁的WT战略。本文认为,剑门关豆腐产业在发展过程中,应该发挥具有丰厚历史文化底蕴的剑门豆腐宴深受游客喜欢的优势,利用政府的合理引导和政策的有效支持的机遇,推动发展。当地政府应该与时俱进,更新观念,在高度重视的基调下,更应带注重科学引导、规范管理。
[Abstract]:According to legend, Jianmen bean curd, which originated in the three Kingdoms period, has a history of thousands of years, and is not only famous in Sichuan and Shaanxi provinces, Fame has also spread to Hong Kong and Macao. Many local people are making more money by developing the tofu industry. In order to explore the development of the Jianmenguan tofu industry, this paper collects information by means of questionnaires, expert interviews, and so on. With the help of SWOT-AHP qualitative and quantitative analysis method, this paper analyzes the internal advantages, disadvantages, external opportunities and threats of the development of Jianmenguan tofu industry, and then determines the relative importance of each factor by AHP analytic hierarchy process. Then the judgment matrix is constructed, the weight of each individual is calculated, the analysis model of the development of Jianmenguan tofu industry is established, the factors restricting the development of Jianmenguan bean curd are analyzed, and the strategic choice is not provided in the future. The results of calculation and analysis show that, The development strategy of Jianmenguan tofu industry gives priority to the opportunity so strategy of making use of the reasonable guidance of the government and the effective support of the policy to give play to the advantages of the Jian Men bean curd banquet with rich historical and cultural background. Secondly, the St strategy of defeating the severe threat of marketing form is chosen under the advantage of the rich historical and cultural heritage of the bean curd banquet in Jianmen Guan; again, the St strategy of overcoming the lack of innovation in the business model and the dried bean curd is chosen again. Tofu milk and other portable products such as the shortcomings of the advantages of no difference, take advantage of its government reasonable guidance and effective support of the opportunity of W0 strategy; finally choose to overcome the lack of innovation in business models, bean curd, Portable products such as tofu milk have the disadvantage of no difference advantage and WT strategy to overcome the severe threat of marketing form. This paper holds that the development of Jianmenguan tofu industry in the process of development, We should give full play to the advantage that the Jian Men bean curd banquet, which has rich historical and cultural background, is popular with tourists, and make use of the opportunity of the government's reasonable guidance and effective policy support to promote development. The local government should keep pace with the times and renew its concept. In the tone of high attention, we should pay more attention to scientific guidance, standardized management.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.82

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