双寡头模型下生物制药产业新产品开发策略研究

发布时间：2018-03-03 21:31

本文选题：双寡头模型　切入点：生物制药产业　出处：《中国卫生事业管理》2015年08期 　论文类型：期刊论文

【摘要】：新产品开发对于当前的生物制药产业十分重要,生物制药企业的决策者如何制定正确的相关策略将显著影响企业的获利能力,并进而影响产业的未来发展。在已有文献的基础之上,论文选用Chamberlin模型与Cournot模型分析了企业间在合作与不合作两种状态下各自的应对策略。研究发现,在线性总成本约束下,同一产业中的两个主要企业要么全面竞争,互不理会;要么全面合作,共同进退。这两种情况下,都能够确保各企业自身利益的获得。但是从社会效率的角度讲,双方在全面合作的情况下,每单位产量所带来的利润要远高于全面竞争时的水平。因此,加强全面合作,可以互惠互利,对双寡头产业中的两家主要企业而言,是上上之策。
[Abstract]:The development of new products is very important to the current biopharmaceutical industry. How the decision makers of biopharmaceutical enterprises make the right relevant strategies will significantly affect the profitability of the enterprises. And then affect the future development of the industry. Based on the existing literature, the paper uses Chamberlin model and Cournot model to analyze the coping strategies of enterprises under the two states of cooperation and non-cooperation. It is found that, under the constraint of linear total cost, The two major enterprises in the same industry either compete completely without regard to each other, or cooperate in an all-round way and advance and retreat together. In both cases, they can ensure that each enterprise obtains its own interests. But from the perspective of social efficiency, In the case of full cooperation, the profit per unit of production is much higher than the level of full competition. Therefore, it is the best policy for the two major enterprises in the duopoly industry to strengthen the overall cooperation, which can be mutually beneficial.
【作者单位】：北方工业大学经济管理学院;
【基金】：国家自然科学基金青年项目“社会化商务中虚拟社区成员参与行为驱动机制研究:科技接受模型的视角”(编号:71202136) 北京市教委面上项目“基于口碑传播的北京市电子信息产业新产品扩散研究”(编号:SM201310009002) 北方工业大学校重点项目“面向产品创新的供应链协同研究”(编号:NCUTXZD2012) 北方工业大学青年拔尖人才项目“社会资本和顾客参与对高技术企业新产品开发绩效的影响机理研究”(编号:BJRC201316)
【分类号】：F273.2;F426.72

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