产品市场竞争与企业商业信用行为研究

发布时间：2018-03-11 14:10

本文选题：商业信用　切入点：产品市场竞争　出处：《云南财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：商业信用是企业市场行为中非常重要的一种行为，商业信用提供和获取都是企业战略决策的一部分。随着市场经济全球化的快速发展，商业信用对企业重要性不断上升，理论界对商业信用的研究也不断深入。企业的市场竞争力是企业得以生存和发展的重要决定因素，而资金链的稳健又是保证产品市场竞争力的重要前提之一。随着我国市场化的不断深入，企业间的竞争也日益激烈，如何在激烈的竞争中生存和发展已经成为企业面临的一个重要战略问题。作为资金链条中非常重要的外部资金来源和经营手段，商业信用反应了企业的市场化行为，同时作为企业一种重要的信用方式，其能否获得、是否提供及相应的数量比重都应该受到企业产品市场竞争的影响，商业信用行为是企业经营战略选择的一部分，企业商业信用行为选择的战略目标是实现企业价值的最大化。但在目前，理论界缺乏企业产品市场竞争对企业商业信用行为影响的相关研究。基于以上背景，本文拟企业所处的宏观竞争环境及微观竞争环境即从行业竞争程度及企业自身竞争能力两个维度对企业商业信用行为的影响进行研究，，即研究在我国经济转型背景下市场集中度和企业市场份额对企业的商业信用提供及获取产生了怎样的影响。文章第一部分对产品市场竞争与商业信用行为研究的研究背景及研究意义进行分析并阐述本文的研究思路与框架。第二部分分国外和国内两部分对文献进行综述，其中国外文献分别对商业信用的存在动机，产品市场竞争与商业信用行为的研究进行系统的归纳和总结。国内部分对国内最新的研究进行归纳和总结。通过文献的归纳和总结为研究假设的提出提供理论基础。最后对国内外的研究进行评述，阐明本文的研究方向。第三部分梳理了产品市场竞争理论的发展及国内外研究中常用的衡量指标，另外根据我国现实情况对我国的商业信用风险进行分析，以此为基础运用博弈论对产品市场竞争对商业信用行为的影响机理进行分析。从理论上推导得出随着行业垄断程度的减弱，企业提供的商业信用增多，获取的商业信用减少；随着企业市场份额的减少，它所获取的商业信用减少，而提供的商业信用增多。第四部分对我国制造业公司获取的商业信用和提供的商业信用及商业信用净额的情况进行了统计，发现2008年至2012年平均值中，获取商业信用最多的是机械设备仪表行业，提供商业信用最多的也是机械设备仪表行业。获取商业信用最少的是纺织服装皮毛行业，提供商业信用最少的是食品饮料行业。净商业信用的取得方面存在很大差异，电子行业的净商业信用为负值，说明电子行业获取的商业信用比提供的商业信用少。净商业信用获取最多的行业是食品饮料行业。初步说明，企业商业信用行为跟行业因素有关，不同行业商业信用提供和获取的数量存在差异。第五部分为实证研究部分，根据商业信用竞争理论、商业信用的融资动机理论及国内外对于这一问题的研究成果结合我国的商业信用制度背景提出研究假设，分宏观角度和微观角度即从行业竞争环境和企业自身竞争能力两个方面，通过对我国制造业企业连续五年的数据进行回归分析得出结论：随着行业竞争程度的增强，行业内企业商业信用的提供增加，获取的商业信用减少。随着企业市场份额的增大，企业提供给下游企业的商业信用有所下降，与简单的博弈模型的结果是一致的。这说明在我国信用制度不健全的情况下，位于市场竞争中有利位势的企业为了避免财务风险而不愿提供更多的商业信用，而那些市场位势低的企业在激烈的市场竞争中为了获取市场份额而提供更多的商业信用，这也印证了商业信用的竞争假说及Paul，etal（2007）的研究的结论：在激烈的市场竞争环境下，企业通过提供商业信用来扩大客户群，提升企业的市场份额，在竞争中取得优势地位。而企业获取的商业信用与产品市场竞争呈正比，说明市场位势越高的企业获取的商业信用越多，这与博弈模型的结论是一致的。第六部分根据实证结果得出结论并给出宏观和微观的建议，就文章的研究不足进行了分析，对未来的研究作了展望。
[Abstract]:Commercial credit is a kind of behavior is very important in the enterprise market behavior, business credit availability and access are part of the strategic decision of enterprises. With the rapid development of the globalization of the market economy, commercial credit of enterprises rose in importance, research on commercial credit theory deeply.
The market competitiveness of enterprises is an important decision of enterprise survival and development of the factors, and the robust capital chain is an important prerequisite to ensure the market competitiveness of the products. With the deepening of market economy, the competition between enterprises has become increasingly fierce, how in the fierce competition for survival and development has become an important strategic issue for enterprises. As a very important chain of funds in the external sources of funding and management means, commercial credit reflects the market behavior of enterprises, at the same time as an important business credit, it can obtain the effect, whether to provide and the proportion of the number of corresponding should be the product market competition, commercial credit behavior is a part of the enterprise management strategy, strategy choice of enterprise commercial credit behavior is to maximize the value of the enterprise. But at present, the theoretical circle is lack of enterprises The related research on the impact of market competition on business credit behavior.
Based on the above background, to study the effects of two dimensions of the enterprise's macro competitive environment and micro competition environment from the degree of competition in the industry and the enterprise's competition ability of business credit behavior, namely research in the background of economic transformation in China under the market concentration and market share of the enterprise business credit supply and acquisition what's the impact.
The first part of the article analyzes the research background and significance of the research on product market competition and commercial credit behavior, and expounds the research ideas and framework of this paper.
The second part is divided into two parts of foreign and domestic literature review of foreign literature, which were of commercial credit in existing research motivation, product market competition and commercial credit behavior are systematically summarized. Sum up the domestic part of the domestic latest research. Provides theoretic foundation through the literature and summarized the research hypothesis is reviewed. Finally, the research at home and abroad, expounds the research direction of this paper.
The third part reviews the measure of common research and development at home and abroad, the product market competition theory, according to the reality of our country to our country's commercial credit risk analysis based on game theory is applied to the mechanism of the effect of product market competition on commercial credit behavior were analyzed. Theoretically derived with the weakening of industry the degree of monopoly, providing commercial credit for commercial credit increase, reduce with the decrease; the enterprise market share, it gets the commercial credit reduced, and provide business credit increased.
The statistics of the fourth part of our manufacturing companies acquiring and providing commercial credit and commercial credit net situation, found that from 2008 to 2012 average, access to commercial credit is the largest mechanical equipment instrument industry, commercial credit is also the most mechanical equipment instrument industry. To obtain commercial credit is the least textile and garment fur industry, commercial credit is the least of the food and beverage industry. There are great differences made net commercial credit, the electronics industry net commercial credit is negative, that electronic industry to obtain commercial credit than commercial credit. The maximum net commercial credit industry is the food and beverage industry. Initially, the business credit behavior with the industry factors, number of different industries provide commercial credit and obtain difference.
The fifth part is the empirical research, according to the commercial credit financing competition theory, motivation theory of commercial credit and the domestic and foreign research achievements about this problem with China's commercial credit system background put forward hypotheses, two aspects from the perspective of macro and micro competition environment and the enterprise's competition ability, by manufacturing the China's enterprises for five consecutive years of data for regression analysis concluded that: with the increase of the degree of competition in the industry, providing increased industry business credit, business credit gets reduced. With the increase of market share of companies, enterprises provide to downstream enterprises, commercial credit has declined, and a simple game model is consistent with the results of. This shows that in China's credit system is not perfect, in the market competition advantage potential enterprises in order to avoid the financial risk and not willing to mention For more commercial credit, and the market potential is low in fierce competition in the market in order to obtain market share and provide more business credit, which also confirms the competition hypothesis and Paul commercial credit, etal (2007) study concluded: in the fierce market competition environment, the enterprise by providing business credit to expand customer base, enhance the enterprise's market share, make the advantage position in the competition. The enterprises to obtain commercial credit and product market competition is directly related to the more commercial credit market potential is high for the enterprises, which is consistent with the conclusions of the game model.
The sixth part comes to the conclusion based on the empirical results and gives the macro and micro suggestions, analyzes the shortage of the article, and looks forward to the future research.

【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F425;F275

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