四铃啤酒逆向物流网络选择研究

发布时间：2018-03-16 17:37

本文选题：逆向物流　切入点：逆向物流网络　出处：《中国海洋大学》2014年硕士论文　论文类型：学位论文

【摘要】：四铃啤酒有限公司是河南省一家大型啤酒企业，发展迅速实力强劲。随着“中原经济区100名片”将企业纳入，以及平顶山市以煤炭相关产业为主的经济结构开始转型升级，企业面临着新的机遇和挑战。一方面现实状况是四铃啤酒逆向物流仍是采用回收站点随机性的回收啤酒瓶；另一方面，四铃啤酒考虑依托政策优势和市场优势，选择建立自身的啤酒瓶逆向物流网络。逆向物流网络根据参与主体的地位不同，分为了制造商负责回收的集制造、销售与回收于一体的集成式逆向物流网络和销售商负责回收和第三方回收商负责回收的分散式逆向物流网络。SBW模型是Savaskan、Bhattacharya和Wassenhove于2004年提出的用于计算逆向物流网络整体毛利的模型，该模型是为选中使得毛利最大的逆向物流网络，本文对其进行改善成为SBWII模型并在整体决策中加入了回收率因素，，选中使得毛利最大并且物品回收率也最高的逆向物流网络。从四铃啤酒自身实际入手，本文采用平顶山市矿工路惠达超市某一时段的四铃超干双喜啤酒的销售状况和相关数据及合理假定，采取了分情况分市场讨论的方法，分别对集中式逆向物流网络和分散式物流网络进行各自的毛利计算分析以及回收率比较。选择集成式逆向物流网络整体毛利最大，回收率也最高，却不易实现；在分散式逆向物流网络中，各方主体地位变化和定价的浮动均会导致逆向物流网络的毛利损失和回收率的降低；但在销售商负责回收和第三方负责回收的分散式逆向物流网络中，通过利益共享模式，可以达到集成式逆向物流网络的毛利和回收率，且易于实现。通过比较，选取了能使得四铃啤酒逆向物流网络整体毛利最大化、啤酒瓶回收率最高且易于实现的逆向物流网络。得出结论，应选择四铃啤酒制造商与零售商（以及与第三方回收商）、通力合作、信息共享、利益共享的逆向物流网络。
[Abstract]:Siling Beer Co., Ltd. is a large beer enterprise in Henan Province, with its rapid development and strong strength. With the incorporation of "100 business cards of the Central Plains Economic Zone" and the transformation and upgrading of the economic structure of Pingdingshan City, which is dominated by coal-related industries, Enterprises are facing new opportunities and challenges. On the one hand, the reverse logistics of Siling Beer is still the random recycling of beer bottles using recycling stations; on the other hand, Siling Beer considers relying on policy advantages and market advantages. Choose to establish its own beer bottle reverse logistics network. According to the status of participants, reverse logistics network is divided into manufacturer responsible for recycling set manufacturing, The integrated reverse logistics network with sales and recycling, and the distributed reverse logistics network. SBW model, which is used to calculate reverse logistics network proposed by Savaskann Bhattacharya and Wassenhove in 2004, is a distributed reverse logistics network in which the seller is responsible for recovery and the third party recycler is responsible for recycling. Integral gross profit model, In order to select the reverse logistics network which makes gross profit maximum, the model is improved into SBWII model and the recovery factor is added in the overall decision. Select a reverse logistics network that maximizes gross profit and the highest recovery rate. Start with the actual situation of Siling Beer itself, Based on the sales situation and relevant data and reasonable assumptions of Siling Super dry Shuangxi Beer in Pingdingshan miner's Road Huida supermarket in a certain period of time, this paper adopts the method of sub-situation and market discussion. The paper analyzes the gross profit of centralized reverse logistics network and decentralized logistics network and compares the total gross profit of integrated reverse logistics network with the highest recovery rate, but it is not easy to realize. In the decentralized reverse logistics network, the change of each party's main body position and the fluctuation of pricing will lead to the decrease of the gross profit loss and the recovery rate of the reverse logistics network. But in the distributed reverse logistics network where the seller is responsible for the recovery and the third party is responsible for the recovery, the profit sharing mode can achieve the gross profit and recovery rate of the integrated reverse logistics network, and it is easy to realize. The reverse logistics network, which can maximize the overall gross profit of Siling beer reverse logistics network and the highest beer bottle recovery rate and is easy to realize, is selected. We should select the reverse logistics network of Siling Beer manufacturer and retailer (as well as with third party recycler), cooperate with each other, share information and benefit.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F252;F713.2;F426.82

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