新疆张裕巴保男爵酒庄有限公司发展战略研究

发布时间：2018-03-21 17:47

本文选题：葡萄酒　切入点：品牌　出处：《石河子大学》2014年硕士论文　论文类型：学位论文

【摘要】：进入21世纪以来,中国经济得到迅速发展,国内的葡萄酒市场容量也随之增加。怎么样利用好社会资源配置效率提高带来的红利,需要每个葡萄酒企业深思熟虑,考虑实施今后的国际化战略,为在日新月异的红酒市场中赢得一席之地而努力。本文主要分析对象是新疆张裕巴保男爵酒庄有限公司,运用一些常用的战略理念及研究分析工具,从外部的环境变化和市场的演变着手,分析新疆张裕公司增长型战略在实施过程中的可取和不足之处。从而得出一些建设性意见为民族品牌的企业更好的参与市场竞争得到更好发展提供帮助。最后本文的结论是:面对不断变化的国际和国内市场,企业战略实施必须建立在优化产业结构、布局,拓展产业领域;完善集团化管控体制和管理机制;提高资本运作能力;强化人力资源管理;推进企业信息化建设;政府出台扶持政策,这6个支点之上。
[Abstract]:Since 21th century, with the rapid development of China's economy, the domestic wine market capacity has also increased. How to make good use of the dividends brought by the increase in social resource allocation efficiency requires careful consideration by every wine company. Consider the implementation of the future international strategy, and strive to win a place in the rapidly changing wine market. Using some commonly used strategic concepts and research and analysis tools, starting from the external environment changes and the evolution of the market, This paper analyzes the desirability and inadequacies of the growth strategy of Xinjiang Changyu Company in the process of implementation, and draws some constructive suggestions for the enterprises of national brands to better participate in the market competition and get better development. Finally, this paper provides the help for the enterprises of national brands to participate in the market competition better and develop better. The conclusion is: in the face of changing international and domestic markets, The implementation of enterprise strategy must be based on optimizing the industrial structure, layout, expanding the industrial field, perfecting the collectivized control system and management mechanism, improving the ability of capital operation, strengthening the management of human resources, promoting the construction of enterprise information. The government issued support policy, above these 6 fulcrum.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.82

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