现代性视角下“山寨”设计的尴尬

发布时间：2018-03-22 15:00

本文选题：现代性　切入点：销售行情　出处：《美术观察》2015年07期 　论文类型：期刊论文

【摘要】：正"山寨"指的是一种在市场上没有自主创新能力,以模仿其他品牌的造型、功能、创意,甚至是伪造著名品牌的商标和包装,是以更加低廉的成本加工制作,达到低价行销自产产品的现象。这些没有自主品牌的生产单位,本身又具有一定的模仿、生产能力,会根据市场上销售行情较好的产品,进行设计上的模仿。这些"山寨"产品,一般其价格相对模仿的产品而言非常便宜,其制作工序和技术含量被减化,采用的生产材料粗糙,因为只有这样,才可能在市场上赢得更多的利润。而原创产品在生产工艺方面都有较高的追求,这是一种品牌推广和品牌效应的必然要求,因此其设计上要求有更多的细节,严
[Abstract]:Is the "copycat" refers to a kind of no capability of independent innovation in the market, in order to imitate other brand style, function, creativity, and even counterfeit famous brand trademark and packaging, with more low cost processing production, achieve low-cost marketing our products. This phenomenon does not own brand production units it has certain imitation, production capacity, according to the market sales prices for better products, the design of imitation. These "copycat" products, the price generally relatively imitation products is very cheap, its production process and technical content was reduced, the production of rough materials, because the only way to may win more profits in the market. While the original products have higher pursuit in the production process, it is a necessary requirement for brand promotion and brand effect, so the design requires more fine Knot, strict

【作者单位】：北京印刷学院设计艺术学院;
【基金】：国家社科基金后期资助项目“博物馆陈列艺术中的叙事性研究”的部分成果,项目号:14FYS010
【分类号】：F426

【相似文献】