无印良品生态设计理念的探析与对中国品牌设计的启发

发布时间：2018-03-23 04:36

本文选题：生态设计理念　切入点：无印良品　出处：《江西师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着人类社会的不断发展，环境问题变得越来越突出，，为了实现人与自然的可持续发展，生态设计理念应运而生。作为一个源自日本并走向国际舞台的著名杂货品牌，无印良品的设计理念正好与生态设计的理念不谋而合。从品牌诞生之日起，无印良品便始终坚持自然简约的设计风格，它的包装力求低调简约，产品材质上尽可能使用健康无污染的自然素材，呈现素材的本来面貌，秉承着对消费者负责任的态度，认真对待产品与生产流通过程中的每一个细节，以带给消费者一种回归自然的纯粹的感觉。与此同时，无印良品还力求向消费者传递“这样就好”的生活理念，希望通过自己的力量为人们带来舒适自然的享受与一种理性的消费观念。本文首先对无印良品中生态设计产生的原因进行分析，接着主要对无印良品中生态设计理念是如何体现的进行了探析。通过对无印良品的生态设计理念的了解分析，并以此为借鉴，为我国的品牌设计指明方向。
[Abstract]:With the continuous development of human society, environmental problems become more and more prominent. In order to realize the sustainable development of man and nature, the concept of ecological design emerges as the times require. Since the birth of the brand, the product has always adhered to the design style of natural simplicity, its packaging strive to be low-key and simple. Product materials as far as possible use of healthy and non-polluting natural materials, showing the original appearance of the material, adhering to a responsible attitude towards consumers, seriously treat the product and every detail in the process of production and circulation, In order to give consumers a pure feeling of returning to nature. At the same time, Wuji also strives to convey to consumers the concept of "this is good". Hope through their own strength to bring people comfortable and natural enjoyment and a rational consumption concept. This paper first analyzes the causes of ecological design in unstamped products, and then mainly analyzes how the concept of ecological design is embodied in unstamped products, and analyzes the concept of ecological design of good products without imprint. And take this as a reference, for our country's brand design to point out the direction.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2;F431.3

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