SKZ材料科技股份有限公司发展战略研究

发布时间：2018-03-24 14:52

本文选题：发展战略　切入点：汽车零部件　出处：《上海交通大学》2014年硕士论文

【摘要】：中国的汽车产业从上世纪90年代以来一直保持快速发展,2013年汽车产销量分别达到2211.68万辆和2198.41万辆,中国已经跃居全球汽车销量首位。为了更好的应对发展机遇,汽车行业通过兼并重组来提升自身竞争力。据数据统计,2005年至2010年,我国前10家汽车生产企业销量占汽车销售总量的比重从83.7%提高到86.3%,前4家的比重则从56.6%提高到62.1%。为了促进中国汽车行业更好更快的发展,国家颁布了一系列政策鼓励汽车行业的兼并重组。通过实施并购,不断引进、消化和吸收世界顶尖企业的先进技术、生产工艺及管理经验,逐步扩大汽车产业基地,充实和完善自主体系零部件、物流及售后服务等产业链。在我国汽车产业不断发展和成熟的过程中,汽车配套市场竞争不断加剧,专业化程度越来越高,汽车制造企业对相关配套厂商的质量、成本、供货、服务也提出了更高的期望。汽车配套市场中的中小企业,作为未来经济活动中的生力军,具有很大的发展潜力,但是由于成立时间短,资源不充分,对行业缺少全局观,在发展中遇到各类问题。中小企业能否根据实际情况来制定贴合企业自身的发展战略将决定企业未来的生存和发展。本文以SKZ公司为研究背景,运用PEST模型、五力模型和内外部因素评价矩阵等必要的工具对企业内外部环境进行了分析,找出影响企业发展的关键因素。同时,借助SWOT矩阵对企业发展所面临的机遇、威胁、优势和劣势进行了阐述。在此基础上,结合企业愿景和使命提出该公司的发展战略。本研究从实际企业案例出发,对有一定技术创新能力但是由于资本瓶颈陷入产能释放及发展受限、毛利率无法提升的中小型企业在战略方案确立和执行方面具有实际的借鉴意义,同时,本文对实际企业面临问题进行的探讨和研究,将有助于帮助中小企业提高对行业及自身发展的认识,也将有助于指导中小企业解决发展中的困境,具有一定的现实意义。
[Abstract]:China's auto industry has been growing rapidly since the 1990s, with sales of 22.1168 million cars in 2013 and 21.9841 million units in 2013, making it the world's largest car sales. The auto industry uses mergers and acquisitions to improve its competitiveness. According to statistics, from 2005 to 2010, The sales volume of the top 10 auto manufacturing enterprises in China has increased from 83.7% to 86.3% of the total automobile sales, while the proportion of the first four enterprises has increased from 56.6% to 62.1%. In order to promote the better and faster development of China's auto industry, The state has promulgated a series of policies to encourage the merger and reorganization of the automobile industry. Through the implementation of mergers and acquisitions, the state has continuously introduced, digested and absorbed the advanced technology, production technology and management experience of the world's top enterprises, and gradually expanded the automotive industry base. Enrich and improve the independent system parts, logistics, after-sales service and other industrial chains. In the process of the continuous development and maturity of the automobile industry in China, the competition in the automobile supporting market is continuously intensified, and the degree of specialization is becoming higher and higher. Automobile manufacturing enterprises also put forward higher expectations for the quality, cost, supply, and service of related manufacturers. As a new force in future economic activities, small and medium-sized enterprises in the automobile matching market have great potential for development. However, because of its short time and insufficient resources, it lacks a general view of the industry. In the course of development, there are various problems. Whether small and medium-sized enterprises can formulate their own development strategy according to the actual situation will determine the future survival and development of enterprises. This paper takes SKZ Company as the research background, using PEST model, Five forces model and internal and external factors evaluation matrix are necessary tools to analyze the internal and external environment of enterprises, and find out the key factors that affect the development of enterprises. At the same time, with the help of SWOT matrix, the opportunities and threats to the development of enterprises are brought forward. The advantages and disadvantages of the company are expounded. On this basis, combined with the vision and mission of the enterprise, the development strategy of the company is put forward. It is of practical significance for small and medium-sized enterprises which have certain technological innovation ability but fall into capacity release and development limitation because of capital bottleneck, so that the gross profit rate can not be improved. At the same time, it has practical reference significance in the establishment and implementation of strategic plan, at the same time, The discussion and research on the problems faced by the actual enterprises will help the small and medium-sized enterprises to improve their understanding of the industry and their own development, and will also be helpful to guide the small and medium-sized enterprises to solve the difficulties in the development of a certain practical significance.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471

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