BY公司文化诊断与文化变革方向研究

发布时间：2018-03-29 09:25

本文选题：文化诊断　切入点：文化变革　出处：《首都经济贸易大学》2014年硕士论文

【摘要】：随着管理理论的不断发展,企业文化逐渐被发在了一个重要的位置上。在环境日新月异变化的同时,BY公司不仅面临着环境的调整,也面临着政策的巨大变化。如何应对这些挑战,从而在激烈的竞争中立于不败之地,及时将公司企业文化进行诊断和变革就变得尤为重要了。本文从诸多文化诊断工具中选取便于操作、直观性强的工具——OCAI量表,对BY公司的文化类型进行诊断,与定性分析相结合,通过文献研究法、问卷调查法、访谈法、观察法、综合分析法等一系列研究方法,进行定性定量研究,最终通过总结、分析数据得出适用于BY公司未来发展的企业文化类型,和实现文化类型变革的具体措施方法。本文通过分层逐步分析,将BY公司从文化现状概括到不同层级、年龄段员工的观点进行分析整理,最终得出了BY公司文化变革的方向,并针对变革方向提出了具体变革措施和方法,对BY公司未来文化类型的发展指明了方向。本文通过对BY公司一个案例进行研究,希望能总结出适用于小型制造企业的企业文化诊断和变革思路、方法、流程,同时由于BY公司的国有企业特性,将文化诊断工具更好的与中国国情相结合,从而将这个过程模型化,便于今后相类似的企业借鉴和参考。
[Abstract]:With the continuous development of management theory, corporate culture has gradually been put in an important position. While the environment is changing with each passing day, by company is not only facing the adjustment of the environment. Also facing a huge change of policy. How to deal with these challenges and thus stand in an invincible position in the fierce competition, It is very important to diagnose and transform the company's corporate culture in time. This paper selects the OCAI scale, which is easy to operate and highly intuitive, from many cultural diagnostic tools to diagnose the cultural types of by Company. Combining with qualitative analysis, through a series of research methods, such as literature research, questionnaire survey, interview, observation, comprehensive analysis and so on, the qualitative and quantitative research is carried out, and finally, through summing up, Through the analysis of the data, we can get the types of corporate culture suitable for the future development of by Company, and the specific measures to realize the change of cultural types. This paper generalizes by Company from the current situation of culture to different levels through hierarchical analysis. The viewpoint of the age group employees is analyzed and sorted out, and finally the direction of cultural change of by company is obtained, and the concrete measures and methods for the change direction are put forward. This paper, through a case study of by Company, hopes to sum up the ideas, methods and processes of corporate culture diagnosis and change suitable for small manufacturing enterprises. At the same time, due to the characteristics of the state-owned enterprises of by Company, the cultural diagnostic tools are better combined with the national conditions of China, thus the process is modelled, which is convenient for the similar enterprises to learn from and refer to in the future.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61;F270

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