Hexathos公司Athena腕表生产战略的制定与实施

发布时间：2018-04-04 17:13

本文选题：ManagementGame　切入点：生产战略管理　出处：《东北大学》2014年硕士论文

【摘要】：生产战略是在企业经营战略的总体框架下,根据企业所选的目标市场和产品特点来构造其生产系统时所遵循的指导思想,以及在这种指导思想下的一系列决策计划、内容和程序,旨在通过生产活动来实现企业的整体经营目标。科学有效的生产战略管理是企业立足于市场,并获得长期竞争优势的坚实基础。本文是以美国卡耐基梅隆大学设立的企业高级工商管理课程Management Game(管理博弈)为背景,研究在其背景下成立的Hexathos公司的生产战略的制定与实施。本文采用定量与定性分析相结合的方法,在借鉴生产战略管理的理论基础之上,首先对影响生产战略制定的宏观环境、行业环境及内部环境和竞争对手进行分析,并得出SWOT分析结论。其次根据SWOT分析总结出企业所面临的机遇和挑战,优势与劣势,进而制定适合Hexathos公司2014年到2016年发展的生产战略目标,并根据每年的生产运营结果进行适时的调整,以及对生产战略进行为期三年的实施和效果分析,以及和竞争对手进行对比实施效果,综合评价生产运营效果等。从而总结出该项目的得与失以及对制定及执行生产战略所面临的风险及措施保证等。本文详细的阐述了生产战略管理理论,包括相关的内涵、特征、作用和管理过程等;同时介绍了 Hexathos公司的概况,以及公司的产品和发展历史、企业的核心文化定义等;重点介绍了生产战略的管理及实施,包括如何在公司战略和经营战略的要求下制定生产战略、生产目标及如何围绕计划开始生产运营活动,总结经验教训等。同时论文详细说明了公司通过差额净现值方法选择适宜的厂址,如何根据市场反馈及库存情况进行产能的投入,执行有效的研发费用投入进而影响产品质量效果,通过绿色环保费用投入进而提升产品绿色值水平,实施有效的生产咨询费用投入逐渐降低单位制造成本,以及库存管理与运输等方面的生产要素策略制定与实施。
[Abstract]:Under the overall framework of enterprise management strategy, production strategy is the guiding ideology followed when constructing its production system according to the target market and product characteristics selected by the enterprise, as well as a series of decision plans under this guiding ideology.Content and procedures, through production activities to achieve the overall business objectives.Scientific and effective production strategy management is the solid foundation for enterprises to gain long-term competitive advantage and base on the market.This paper is based on the background of Management Game (Management Game), an advanced course of business administration in Carnegie Mellon University, and studies the formulation and implementation of the production strategy of Hexathos Company.Based on the theory of production strategy management, this paper uses the method of quantitative and qualitative analysis to analyze the macro environment, industry environment, internal environment and competitors, which influence the formulation of production strategy.The conclusion of SWOT analysis is obtained.Secondly, according to the analysis of SWOT, the paper sums up the opportunities and challenges, advantages and disadvantages faced by enterprises, and then formulates the production strategic objectives suitable for the development of Hexathos Company from 2014 to 2016, and adjusts timely according to the annual production and operation results.It also carries on the implementation and the effect analysis to the production strategy for three years, and carries on the contrast implementation effect with the competitor, synthetically appraises the production operation effect and so on.The gain and loss of the project and the risks and measures to make and execute the production strategy are summarized.This paper elaborates the production strategy management theory, including the related connotation, characteristics, function and management process, and introduces the general situation of Hexathos company, as well as the product and development history of the company, the definition of the core culture of the enterprise, etc.This paper mainly introduces the management and implementation of the production strategy, including how to formulate the production strategy under the requirements of the company strategy and the management strategy, how to start the production and operation activities around the plan, and how to sum up the experience and lessons learned.At the same time, the paper explains in detail how the company chooses the appropriate site through the difference net present value method, how to input the production capacity according to the market feedback and the stock situation, and how to carry out the effective R & D cost investment, which will affect the product quality effect.Through the investment of green environmental cost to improve the level of green value of the product, the effective cost of production consultation gradually reduces the unit manufacturing cost, as well as inventory management and transportation and other aspects of production factor strategy formulation and implementation.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.8;F272

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