端到端供应链管理对降低企业成本的研究

发布时间：2018-04-04 17:21

本文选题：端到端　切入点：供应链管理　出处：《天津大学》2014年硕士论文

【摘要】：在快速消费品行业，由于单件产品的售价不高，而且品牌众多，市场竞争异常激烈。在竞争日趋白热化的今天，如何在保证良好的产品质量前提下最大限度的降低陈本，将是各大快速消费品公司的核心竞争力。通过阅读并研究国内外相关供应链成本控制资料，以及对端到端供应链管理系统的理论知识认真理解，然后通过访谈调查等方式了解当前宝洁等快速消费品企业供应链管理的实际运作情况，进而论证在端到端供应链管理系统在整合和推广是一种非常有效的方法来降低成本。激烈的市场竞争迫使各大公司要进一步发掘供应链中的损失来降低产品成本，，来保证市场占有率的领先。本文通过对宝洁公司推行端到端供应链管理中所使用的策略以及解决问题方式方法的研究,尤其重点分析宝洁公司如何利用端到端管理理念对原材料和成品的运作模式进行创新式改进，并且对比实行端到端供应链管理前后原材料、包装材料和成品的运作成本和库存水平，发现宝洁公司的整体供应链运作成本和库存水品有了明显的降低，进一步论证出端到端供应链管理的是行之有效的方法用以帮助降低以快速消费品企业在供应链系统中总运营成本，达到企业和供应商、客户之间多赢的局面。在保证产品质量的情况下减少运营成本，从而提高市场竞争力，赢得终端消费者市场。
[Abstract]:In FMCG industry, the market competition is fierce due to the low price of single product and numerous brands.In today's increasingly fierce competition, how to ensure good product quality under the premise of the maximum reduction of the original, will be the core competitiveness of major fast moving consumer goods companies.Through reading and studying the relevant supply chain cost control data at home and abroad, and understanding the theory knowledge of end-to-end supply chain management system seriously,Then through interview investigation and other ways to understand the current rapid consumer goods enterprises such as P & G the actual operation of supply chain management and then prove that in end-to-end supply chain management system integration and promotion is a very effective method to reduce costs.Fierce market competition forces companies to further explore the losses in the supply chain to reduce product costs, to ensure market share of the leading.In this paper, we study the strategies and methods to solve the problems in Procter & Gamble's end-to-end supply chain management.In particular, it analyzes how P & G makes use of end-to-end management concept to improve the operation mode of raw materials and finished products in an innovative way, and compares raw materials before and after end-to-end supply chain management.The operating cost and inventory level of packaging materials and finished products, it was found that P & G's overall supply chain operation cost and inventory water have been significantly reduced.It is further demonstrated that end-to-end supply chain management is an effective method to help reduce the total operating cost of fast moving consumer goods enterprises in the supply chain system, and to achieve a win-win situation between enterprises, suppliers and customers.In order to improve the competitiveness of the market and win the end consumer market, the operation cost can be reduced under the condition of ensuring the quality of the product.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.72

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