M汽车公司供应链风险分析与管控措施

发布时间：2018-04-19 14:23

本文选题：供应链风险 + 风险分析　；参考：《东北大学》2014年硕士论文

【摘要】：经济全球化给企业带来了前所未有的机遇和发展空间,企业可以在全球范围内获取优势资源,参与全球市场竞争。21世纪的市场竞争已不再是单个企业之间的竞争,而是一个企业的供应链和竞争对手的供应链之间的竞争。供应链是通过物流、信息流和资金流的协同运转使正确的产品以正确的数量在正确的时间完好无损地到达正确的地点的复杂系统。供应链帮助企业赢得竞争,给企业带来了巨大经济效益。但随着供应链结构与运营环境的日趋复杂,其风险和不确定性也不断增加。供应链风险是企业在日常经营活动中不可回避的,企业对供应链风险的把握程度决定着企业的前途命运。M汽车公司在全球范围内拥有庞大且错综复杂的供应链网络体系,链上企业分属不同国家,这种跨国供应链网络比国内单个企业供应链更为高级、复杂。近年,为了满足中国市场不断增长且日趋差异化和个性化的需求,迅速提升产品在中国高端汽车市场的份额,M汽车公司不断加快中国工厂产量提升的速度。目前实际产量已大幅超出其投产初期对中国市场需求的预测量,供应链各个节点企业面临巨大压力,供应链风险事件频频发生,且风险呈现出多样化的趋势,影响范围也不断扩大,风险管理难度也相应加大。在此背景下,本文运用所学供应链风险管理理论对M汽车公司供应链现阶段面临的主要风险如供应商运营管理中的风险、采购运营管理中的风险、物流管理中的风险、生产商运营管理中的风险、营销及需求管理中的风险、信息系统管理中的风险等进行了详细分析后逐一提出了管控措施,并例举了部分风险对策实施的预期效果。本文试图通过对M汽车公司供应链风险的研究,逐步实现对其供应链风险有效管控,不断提高供应链整体绩效,为M汽车公司企业战略的顺利实现保驾护航。
[Abstract]:The economic globalization has brought unprecedented opportunity and development space to the enterprise, the enterprise may obtain the superiority resources in the global scope, participates in the global market competition. The 21st century market competition is no longer the competition among the individual enterprises.It is the competition between the supply chain of an enterprise and the supply chain of a competitor.Supply chain is a complex system that can make the right product arrive at the right place in the right quantity at the right time and intact through the cooperation of logistics, information flow and capital flow.Supply chain helps enterprises win competition and bring great economic benefits to enterprises.However, with the increasing complexity of supply chain structure and operation environment, its risks and uncertainties are also increasing.Supply chain risk is unavoidable in the daily operation of enterprises. The degree of enterprises' grasp of supply chain risk determines the future fate of enterprises. M Automobile Company has a huge and intricate supply chain network system in the global scope.Chain enterprises belong to different countries, this kind of transnational supply chain network is more advanced and complex than domestic single enterprise supply chain.In recent years, in order to meet the growing and increasingly differentiated and individualized demand of the Chinese market, the share of products in China's high-end automobile market has been raised rapidly.At present, the actual output has greatly exceeded the forecast amount of Chinese market demand at the initial stage of production, the supply chain enterprises are facing enormous pressure, the supply chain risk events occur frequently, and the risk shows a trend of diversification.The scope of influence is also expanding, the risk management difficulty also increases accordingly.Under this background, this paper applies the theory of supply chain risk management to the main risks faced by M Automobile Company at the present stage of supply chain, such as the risk of supplier operation management, the risk of purchasing operation management, the risk of logistics management.After the detailed analysis of the risks in producer operation management, marketing and demand management, and information system management, the paper puts forward the management and control measures one by one, and lists the expected effects of some risk countermeasures.Through the research of supply chain risk of M Automobile Company, this paper tries to realize the effective management of supply chain risk, improve the overall performance of supply chain, and guarantee the smooth realization of M Automobile Company's enterprise strategy.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F272.3;F416.471

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