中山古镇灯饰产业集群升级路径研究

发布时间：2018-05-05 08:21

本文选题：古镇灯饰 + 产业集群　；参考：《电子科技大学》2014年硕士论文

【摘要】：古镇灯饰产业是一个以古镇为中心、具有跨地区辐射能力的特色产业集群。随着新时代经济形势的变化,中山古镇灯饰产业集群进一步发展面临着严峻挑战,如提高能效以回应社会对资源环境日益关注,增加竞争力以立足于国际国内市场等。本研究通过对国内外产业集群理论、产业集群升级及路径理论进行梳理,明确古镇灯饰产业这一典型的以中小企业为主的产业集群发展方式和当下状况,为古镇灯饰产业集群升级的内外路径找到理论依据。同时,参考以往相关研究,通过发放问卷和实地调研反映古镇灯饰产业发展的现状,综合各企业所反映的困难,解答“古镇灯饰产业集群升级的瓶颈和路径”这一问题。通过梳理国内外产业集群升级理论,综合考察古镇灯饰所处的产业环境和区域环境,分别从内外两个方面分析古镇灯饰产业集群升级的路径。内部路径分析方面,基于钻石模型理论,建立了古镇灯饰产业集群竞争力的评价框架,综合得分为76.9分,并提出针对各个要素的产业升级内部路径:加强科技创新研发,提升灯饰产业核心竞争力;健全市场营销体系,主导灯饰市场话语权;做强实体产业和生产性服务业,提升灯饰产业附加值;改善灯饰产业结构,实行差异化竞争;政策紧跟发展要求,为产业升级提供支撑。外部路径分析方面,基于全球价值链理论,说明古镇灯饰产业集群升级必须通过嵌入全球价值链来实现。通过建陶产业集群升级的案例说明实现功能升级的路径,通过格兰仕的发展轨迹说明从OEA/OEM到OBM的渐进升级路径,进而强调区域品牌建设和维护的重要性,提出古镇灯饰产业集群升级的外部路径分别是在技术上实现功能升级,在品牌上实现动态升级。
[Abstract]:The lighting industry of ancient town is a special industrial cluster with cross-regional radiation ability. With the change of economic situation in the new era, the lighting industry cluster of Zhongshan Ancient Town is facing severe challenges, such as improving energy efficiency in response to the increasing attention of society to the resources and environment, increasing competitiveness in order to base itself on the international and domestic markets, and so on. Through combing the theories of industrial cluster at home and abroad, industrial cluster upgrading and path theory, this paper clarifies the development mode and current situation of Guzhen lighting industry, which is typical of small and medium-sized enterprises. For the old town lighting industry cluster upgrading of the internal and external path to find the theoretical basis. At the same time, referring to the previous relevant research, through questionnaire and field investigation to reflect the current situation of lighting industry development in Guzhen, and to solve the problem of "bottleneck and path of upgrading of lighting industry cluster in ancient town" by synthesizing the difficulties reflected by various enterprises. Through combing the upgrading theory of industrial clusters at home and abroad, the industrial environment and regional environment of lighting in ancient towns are comprehensively investigated, and the paths of upgrading of lighting industry clusters in ancient towns are analyzed from both internal and external aspects. In the aspect of internal path analysis, based on the diamond model theory, the evaluation framework of the competitiveness of Guzhen Lighting Industry Cluster is established. The comprehensive score is 76.9, and the internal path of industrial upgrading aiming at each element is put forward: strengthening R & D of science and technology innovation. Improve the core competitiveness of the lighting industry; improve the marketing system, leading the lighting market voice; strengthen the physical industry and producer services, enhance the added value of the lighting industry; improve the lighting industry structure, implement differentiated competition; The policy closely follows the development request, provides the support for the industrial upgrading. In the aspect of external path analysis, based on the theory of global value chain, the upgrading of lighting industry cluster in Guzhen must be realized by embedding global value chain. Through the case of the upgrading of the building pottery industry cluster to illustrate the path of functional upgrading and the path of gradual upgrading from OEA/OEM to OBM through the development track of Galanz, the importance of regional brand building and maintenance is emphasized. The external path of upgrading the lighting industry cluster in Guzhen is to realize the function upgrade in technology and the dynamic upgrade in brand.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.8

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