富奥汽车零部件股份有限公司发展战略研究

发布时间：2018-05-08 03:25

本文选题：富奥股份 + 发展战略　；参考：《吉林大学》2014年硕士论文

【摘要】：富奥汽车零部件股份有限公司成立于1998年9月，是中国汽车零部件生产制造和销售的大型企业，主要生产底盘系统、环境系统、制动和传动系统、转向及安全系统、发动机附件系统、电子电器系统等六大系列产品。公司与日本电装(DENSO)、美国天合(TRW)、德国采埃孚(ZF)、德国蒂森克虏伯(Thyssenkrupp)等众多国际零部件巨头先后进行了合资合作，具有与全球著名汽车零部件制造商良好的合作基础。富奥公司在近几年发生重大变革，先是完成了“主辅分离，辅业改制”的改制工作，继而成功登陆了资本市场，成为上市公司。企业结构的根本性变化对于本公司未来的发展战略提出了更高、更迫切的要求。长期以来，富奥公司与其他老国企一样，受制于企业体制的影响，思想僵化，技术创新能力差，市场份额逐年衰退，，企业发展缓慢。公司改制之后，在人员、设备、技术等方面做出了重大变革，企业迫切需要一条可持续发展的战略规划，以整合各项资源，贯彻董事会及经管团队对公司的要求，为公司未来的发展提供支持。本文以富奥公司为背景单位，对本企业外部环境和内部环境进行了较为详尽的分析，通过政治法律、经济、社会文化、技术发展等多个方面全面剖析了富奥公司面临的战略环境，并据此列出了企业自身的优势、劣势以及面对的机会、威胁。在竞争战略的选择上，以差异化战略为主，辅以成本领先战略，并通过体系建设、市场开发、人才培育、企业文化建设等保障措施保证战略的顺利实现。
[Abstract]:Fuao Auto parts Co., Ltd. was established in September 1998. It is a large enterprise manufacturing and selling auto parts in China. It mainly produces chassis systems, environmental systems, braking and transmission systems, steering and safety systems. Engine accessories system, electronic and electrical systems and other six series of products. The company has carried out joint ventures with many international parts giants, such as Japan, Thyssenkruppa, USA, Thyssenkrupp. and so on, and has a good foundation for cooperation with the world famous automobile parts manufacturers. The company has established joint ventures with many other international parts giants, such as Japan, USA, Germany, Germany, and Thyssenkrupp.Our company has a good foundation of cooperation with the world famous automobile parts manufacturers. In recent years, Fuao Company has undergone great changes. It has first completed the reform of "separation of main and auxiliary industries, reform of auxiliary industry", and then successfully landed on the capital market and become a listed company. The fundamental changes of the enterprise structure put forward higher and more urgent requirements for the company's future development strategy. For a long time, Fu'ao Company, like other old state-owned enterprises, has been subject to the influence of enterprise system, its ideology is rigid, its technological innovation ability is poor, its market share is declining year by year, and its development is slow. After the restructuring of the company, major changes have been made in personnel, equipment, technology, etc. The company urgently needs a sustainable strategic plan to integrate resources and implement the requirements of the board of directors and the management team for the company. To provide support for the future development of the company. Based on the background of Fu'ao Company, this paper makes a detailed analysis of the external and internal environment of the enterprise, through political law, economy, social culture, This paper analyzes the strategic environment faced by Fu-ao Company in many aspects, such as technology development, and lists its own strengths, weaknesses, opportunities and threats. In the selection of competitive strategy, differentiation strategy is the main strategy, supplemented by cost leading strategy, and through system construction, market development, talent cultivation, enterprise culture construction and other safeguards to ensure the smooth implementation of the strategy.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F426.471

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