稳健型财务战略在X企业的应用研究

发布时间：2018-05-15 17:32

本文选题：稳健型 + 财务战略　；参考：《重庆理工大学》2014年硕士论文

【摘要】：当今，我国企业在全球经济一体化和社会主义市场经济不断健全的背景下，面临的国内外经营环境愈发复杂。金融危机在动态多元的市场背景下也层出不穷，使得企业间的竞争日趋严峻残酷。我国企业普遍存在这样一种现状：数量和规模不断发展的同时，企业持续经营的时间和盈利能力却成反比下降。这主要是由于企业存在各种问题，使其难以面对外部环境的剧烈变化，因此制定正确合理的企业战略对于企业稳步发展至关重要。另外，2008年全球性经济危机直接导致国际大宗商品价格迅猛下跌，，钢铁行业商品也相应的大幅度跌落，全球需求减少。在欧债危机的后续影响层出不穷以及国内经济增长速度没有起色的双重背景下，直至2012年我国的钢铁市场还是深陷困境。目前我国钢铁企业全行业亏损，供需矛盾空前激烈，钢铁企业在发展的道路上举步维艰。由于高库存、资金周转不畅、销量急跌等问题，将钢铁产品价格一路倒追至10年前，导致大量企业采用改行、停产等方式来应对危机。在严峻的国内和国际经济背景下，X企业为了促进其持续健康的发展，通过实施稳健型财务战略来控制财务风险。2013年实现营业收入129,732,149,355.48元，资产总额达到214,357,301,000.24元，在同行业企业面临经营困境的情况下脱颖而出。本文选择X企业作为研究对象，首先通过分析X企业实施的具体财务措施并对其实施的效果进行分析，证明其财务战略属于稳健型。然后分析了X企业财务战略实施为其带来的优势以及存在的不足并提出了改进建议。最后对X企业应用稳健型财务战略的经验进行了总结，希望能够对盈利能力较差、资金利用效率较低、缺乏竞争力的企业提供一定的参考借鉴。
[Abstract]:Nowadays, under the background of global economic integration and socialist market economy, Chinese enterprises are facing more and more complex domestic and foreign business environment. Under the dynamic and diversified market background, the financial crisis also emerges endlessly, which makes the competition between enterprises become more and more severe and cruel. There is such a situation in Chinese enterprises: while the quantity and scale of enterprises are developing, the time of continuous operation and the profitability of enterprises decline inversely. This is mainly due to the existence of various problems, which make it difficult to face the drastic changes of the external environment. Therefore, it is very important to formulate the correct and reasonable enterprise strategy for the steady development of the enterprise. In addition, the 2008 global economic crisis directly led to a sharp fall in international commodity prices, the steel industry commodities have also fallen sharply, global demand has fallen. Against the background of the continuous impact of the European debt crisis and the lack of improvement in domestic economic growth, China's steel market was still in deep trouble until 2012. At present, the iron and steel enterprises in our country are losing money in the whole industry, the contradiction between supply and demand is fierce, and the development of iron and steel enterprises is very difficult. Due to the problems of high inventory, poor capital flow and sharp drop in sales volume, the price of steel products has been reversed to 10 years ago, which has led a large number of enterprises to adopt the methods of changing jobs and stopping production to deal with the crisis. Under the severe domestic and international economic background, in order to promote its sustainable and healthy development, the enterprise controls financial risk by implementing the prudent financial strategy. In 2013, the operating income is 129732149355.48 yuan, and the total assets amount to 214357301000.24 yuan. In the same industry enterprises are faced with the plight of the situation stand out. This paper chooses X enterprise as the research object. Firstly, by analyzing the specific financial measures implemented by X enterprise and analyzing the effect of its implementation, it is proved that the financial strategy of X enterprise belongs to the type of conservatism. Then it analyzes the advantages and disadvantages brought by the implementation of X enterprise financial strategy and puts forward some suggestions for improvement. Finally, the paper summarizes the experience of X enterprise in applying prudent financial strategy, hoping to provide some reference for the enterprises with poor profitability, low efficiency of capital utilization and lack of competitiveness.
【学位授予单位】：重庆理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F406.72;F426.31

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