FSK公司核心竞争力研究
发布时间:2018-05-20 03:34
本文选题:核心竞争力 + 高端制造业 ; 参考:《西南交通大学》2014年硕士论文
【摘要】:在激烈的市场竞争中,企业只有具备核心竞争力才能获得持久的竞争优势,即核心竞争力使企业有能力在很长一段时间在提供客户价值过程中能够领先于竞争对手。高端制造业作为我国市场经济重要组成部分,它的可持续发展必须具备强大的核心竞争力。FSK公司是一家专门研发,生产,销售汽车变速箱的高端制造企业,企业处于快速成长阶段。随着人们的经济生活水平得到不断提高,国内市民对汽车需求量也越来越大,另外,中国的汽车工业快速发展,作为汽车的核心部件变速箱其需求量必将越来越大。如何在同国内外同类企业的竞争中获得长期的竞争优势,核心竞争力是关键。本文以FSK公司作为实际案例,分析了FSK公司的运营状况,指出了企业在核心竞争力培育中存在的问题,并提出改进方法。试图为FSK公司建立一套科学的、系统的核心竞争力制度提供参考意见。本文共分五章:第一章,主要介绍了研究背景和意义,研究内容和方法,创新和不足之处;第二章,介绍了核心竞争力的理论,包括核心竞争力的概念、特点、构成要素和核心竞争力识别的意义;第三章,结合核心竞争力理论与中国的高端制造业的特点,总结出我国高端制造业核心竞争力的识别与培育方法。在识别核心竞争力时,列举了价值链理论和波特的SWOT分析法;第四章,FSK公司核心竞争力研究,包括FSK公司简介和组织结构,FSK公司的核心竞争力识别与培育;第五章,FSK公司核心竞争力建设的保障措施;最后一个部分是本论文的结论,提出了本研究的不足以及未来的研究展望。
[Abstract]:In the fierce market competition, only enterprises have the core competence to obtain the lasting competitive advantage, that is, the core competence enables the enterprise to lead the competitors in the process of providing customer value for a long time. High-end manufacturing industry as an important part of our market economy, its sustainable development must have a strong core competitiveness. FSK Company is a high-end manufacturing enterprise specializing in R & D, production and sales of automobile gearboxes. The enterprise is in the rapid growth stage. With the improvement of people's economic standard of living, the demand for automobile is increasing. In addition, with the rapid development of automobile industry in China, the demand of gearbox, as the core component of automobile, will be more and more. How to gain long-term competitive advantage in the competition with domestic and foreign enterprises is the key. This paper takes FSK Company as a practical case, analyzes the operation situation of FSK Company, points out the problems existing in the cultivation of core competence of enterprises, and puts forward the improvement methods. This paper attempts to provide reference for FSK to establish a scientific and systematic system of core competitiveness. This paper is divided into five chapters: the first chapter mainly introduces the research background and significance, research content and methods, innovation and deficiencies, the second chapter, introduced the core competitiveness theory, including the concept of core competitiveness, characteristics, The third chapter, combining the theory of core competence and the characteristics of high-end manufacturing industry in China, summarizes the recognition and cultivation methods of core competence of high-end manufacturing industry in China. In identifying the core competence, the author lists the value chain theory and Porter's SWOT analysis, the fourth chapter is the research on the core competence of the FSK company, including the identification and cultivation of the core competence of the FSK company, including the introduction and organizational structure of the company. The last part is the conclusion of this paper, and puts forward the deficiency of this research and the prospect of future research.
【学位授予单位】:西南交通大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F426.471;F271
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