AB金属股份有限公司绿色发展战略研究

发布时间：2018-06-06 04:16

本文选题：铁合金 + 绿色发展战略　；参考：《东北大学》2014年硕士论文

【摘要】：近年来,气候环境逐渐恶劣,资源日趋匮乏,人类的生存环境每况愈下。这种残酷的现实情况使人们不得不开始重视"绿色"理念。传统工业经济发展模式是一种资源消耗型、环境污染型的经济发展模式,是经济不可持续发展的深刻根源。要实现经济可持续发展,就是要实现人们经济活动从传统经济发展模式向资源消耗最少化、环境污染最轻化与生态损害最小化的可持续发展经济的根本转变,通过构建绿色发展战略可以实现经济与生态、社会协调可持续发展。企业作为经济活动的主要载体,担负着绿色发展的主要责任。在绿色发展水平成为评价企业重要因素的时代,制定适合企业自身的绿色发展战略才是明智之举,以构建资源节约型、环境友好型企业,提高企业的竞争力,为企业可持续发展提供保障。随着环境问题引起了人们更多的关注,AB金属股份有限公司(以下简称AB公司)作为"两高一资(高污染、高耗能、资源性)"企业,绿色发展已经成为制约其可持续发展的重要因素。在这种形势下,AB公司如何发挥自身优势,减少劣势,利用机会,规避风险,提出适合企业的绿色发展战略,提高企业的竞争力,是公司实现可持续发展的关键所在。本文首先简单介绍AB公司,然后借助PEST和"五力"模型分析法分析AB公司所处的宏观环境,同时分析公司内部环境,形成SWOT分析模型。再依据绿色发展战略相关理论,整合企业内部的优劣势和外部的机会与威胁,综合分析得出AB公司应采取竞争型绿色发展战略,制定公司的发展目标,业务层采用低成本战略为主和差异化战略为辅的混合发展战略。对业务层战略进行分解,提出了相应的职能层战略。职能层战略主要包括:构建绿色产品设计与研发系统;建立绿色生产系统;打造绿色管理系统;建立绿色营销系统;建立绿色核算和绿色审计系统。最后,本文从人力、物力、财力、制度和企业文化五方面提出了保障措施,以保证企业绿色发展战略的顺利实施。
[Abstract]:In recent years, the climate environment is becoming worse and worse, the resources are becoming increasingly scarce, and the human living environment is getting worse and worse. This cruel reality makes people begin to attach importance to the idea of "green". The traditional industrial economic development model is a kind of resource-consuming and environment-polluted economic development model, which is the profound root of the unsustainable economic development. To achieve sustainable economic development, it is necessary to realize the fundamental transformation of people's economic activities from the traditional economic development model to the sustainable development economy with the least consumption of resources, the least environmental pollution and the minimization of ecological damage. The sustainable development of economy and ecology and society can be realized through the construction of green development strategy. As the main carrier of economic activities, enterprises shoulder the main responsibility of green development. In the era when the level of green development has become an important factor in the evaluation of enterprises, it is wise to formulate a green development strategy suitable for the enterprises themselves, in order to build resource-saving, environment-friendly enterprises and improve the competitiveness of enterprises. For the sustainable development of enterprises to provide protection. As environmental issues have attracted more attention, the AB Metals Co., Ltd. (hereinafter referred to as AB Company) as a "two high one capital (high pollution, high energy consumption, resource)" enterprise, Green development has become an important factor restricting its sustainable development. In this situation, how to give full play to its own advantages, reduce disadvantages, take advantage of opportunities, avoid risks, put forward a green development strategy suitable for enterprises, improve the competitiveness of enterprises, is the key to achieve sustainable development of the company. In this paper, AB Company is introduced briefly, then the macro environment of AB Company is analyzed by means of PEST and "five Force" model analysis, and the SWOT analysis model is formed by analyzing the internal environment of AB Company at the same time. Then according to the relevant theories of green development strategy, integrating the advantages and disadvantages within the enterprise and the external opportunities and threats, the author draws the conclusion that AB company should adopt competitive green development strategy and formulate the development goal of the company. The business level adopts the low-cost strategy and the differentiation strategy as the supplement of the mixed development strategy. The business level strategy is decomposed and the corresponding functional level strategy is put forward. The function level strategy mainly includes: constructing the green product design and research and development system; establishing the green production system; creating the green management system; establishing the green marketing system; establishing the green accounting and green audit system. Finally, this paper puts forward the safeguard measures from the aspects of manpower, material resources, financial resources, system and corporate culture to ensure the smooth implementation of the green development strategy of enterprises.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.32;F272

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