黑龙江省绿色食品企业国际市场营销策略研究

发布时间：2018-06-17 23:06

本文选题：黑龙江省 + 绿色食品企业　；参考：《黑龙江大学》2014年硕士论文

【摘要】：随着经济不断发展、科技不断进步以及人们生活水平逐步提高,可持续发展的观念不断深入消费者内心,人们的价值观念、思维方式以及消费观念也发生了变化,绿色消费热潮开始展露苗头。世界各国特别是发达国家已经进入追求高品质生活质量的发达生活阶段,国际贸易和国际市场竞争呈现别样方式,竞争的重点也伴随着发生了转移。在如此这般竞争氛围里,怎样不破坏现有环境同时又能促进我们国家经济的发展,与全球生态环境有机统一,积极增强我们国家绿色食品进出口贸易额,增强我们国家绿色食品企业在国际市场的竞争力,将成为我们要认真面对的问题。而不断崛起的绿色食品产业为我们国家农产品出口贸易和环境保护的协调发展开辟了一条新道路。尤其最近两年绿色食品产业在黑龙江省的发展速度很快,不断拓展市场范围,在绿色消费外需不断增长面前,将推进黑龙江省的绿色食品企业国际市场营销,与现有的国际市场营销理论和国际贸易的关联理论相结合,促进理论和实践的贯彻和应用,将十分有助于带动全国绿色食品产业的发展,当然对于黑龙江省的绿色食品产业的作用也是至关重要的。最开始在本文中,划定了绿色食品国际营销的相关理念,对于绿色食品的国际营销有关的概念理论做了深入具体的分析。研究和分析了目前国际上有机食品的生产、有机食品在国际市场的销售情况、渠道的不同特性和以上因素对于我们国家绿色产品国际贸易的影响,进一步分析了黑龙江省绿色产业营销的现实情况以及存在的若干待解决的困扰,确定了黑龙江省绿色产业的发展主旨,以此为向导,从而明确了黑龙江省绿色食品产业国际营销的重心。顺应国际市场贸易的新情况,联系黑龙江省发展绿色食品产业的实际需求,提出绿色食品国际营销的原则,为加速发展黑龙江省绿色企业国际市场营销出谋划策。
[Abstract]:With the continuous development of economy, the progress of science and technology and the gradual improvement of people's living standard, the concept of sustainable development goes deep into the hearts of consumers, and people's values, modes of thinking and consumption concepts have also changed. Green consumption boom began to show signs. Countries in the world, especially developed countries, have entered the stage of pursuing the high quality of life. International trade and international market competition have taken on a different way, and the emphasis of competition has also been shifted. In such a competitive atmosphere, how can we not destroy the existing environment and at the same time promote the development of our national economy, be organically integrated with the global ecological environment, and actively enhance our country's trade volume in the import and export of green food? Enhancing the competitiveness of our national green food enterprises in the international market will become a serious problem we must face. The rising green food industry has opened a new way for the coordinated development of our country's agricultural products export trade and environmental protection. In particular, in the last two years, the green food industry has developed rapidly in Heilongjiang Province, continuously expanding the market scope, and will promote the international marketing of green food enterprises in Heilongjiang Province in the face of the growing external demand for green consumption. Combining with the existing international marketing theory and the relevance theory of international trade, and promoting the implementation and application of the theory and practice, it will be very helpful to promote the development of the national green food industry. Of course, the role of the green food industry in Heilongjiang Province is also crucial. At the beginning of this paper, the related concept of international marketing of green food is defined, and the related concept theory of international marketing of green food is analyzed deeply and concretely. Has studied and analyzed the present international organic food production, the organic food in the international market sale situation, the channel different characteristic and the above factor to our country green product international trade influence, This paper further analyzes the reality of the green industry marketing in Heilongjiang Province and some problems that remain to be solved, and determines the development gist of the green industry in Heilongjiang Province, which serves as the guide. Thus, the focus of international marketing of green food industry in Heilongjiang Province is clarified. According to the new situation of international market trade and the actual demand of developing green food industry in Heilongjiang Province, this paper puts forward the principles of international marketing of green food, and gives some suggestions for accelerating the development of international marketing of green enterprises in Heilongjiang Province.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.82;F274

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