合资自主品牌导入时机关键因素的实证研究

发布时间：2018-06-26 03:49

本文选题：合资自主品牌 + 导入时机　；参考：《科技管理研究》2015年15期

【摘要】：合资自主品牌的进入是中国汽车工业发展的必然产物,其发展模式的出现受政治、经济、市场环境、企业内部等因素的影响。首次通过结构方程模型,将中国的GDP、乘用车销量、千人保有量、恩格尔系数等影响因素对中国合资自主品牌导入时机进行实证研究。通过引入合资自主品牌导入因子e建立合资自主品牌发展模式数理模型,并借助AMOS统计软件进行模型实现和评价,根据评价指标及各变量的实际内涵对模型进行修正和完善。构建模型在"金砖四国"的印度、俄罗斯等得到验证,希望为发展中国家或市场潜力大的发达国家促进发展汽车合资自主品牌提供可借鉴的进入模式和进入时机的研究方法和方式。量化后的理论模型证实具有可操作性和可复制性。
[Abstract]:The entry of joint venture independent brand is the inevitable outcome of the development of China's automobile industry. The emergence of its development model is influenced by political, economic, market environment, internal factors and so on. Based on the structural equation model, the influence factors of China's GDP, passenger car sales, the quantity of thousands of people, Engel's coefficient and so on are used to make an empirical study on the timing of the introduction of China's independent joint venture brands for the first time. The mathematical model of the joint venture independent brand development model is established by introducing the joint venture independent brand import factor e, and the model is realized and evaluated with the help of Amos statistical software. The model is modified and perfected according to the evaluation index and the actual connotation of each variable. The model has been verified in India and Russia of the BRICs. It is hoped that the research methods and methods of entry mode and entry timing can be used for reference for developing countries or developed countries with great market potential to promote the development of auto joint venture independent brands. The theoretical model is proved to be operable and reproducible.
【作者单位】：四川大学商学院;广州汽车集团股份有限公司;四川省工商联合会;广汽三菱汽车有限公司;
【分类号】：F273.2;F426.471

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