F特钢科技股份有限公司发展战略研究

发布时间：2018-07-13 13:34

【摘要】：企业发展战略的问题,是我国的新型企业在全球经济化、科学技术的日新月异背景下,必须要重点考虑和急需解决的问题,也是关系到每个企业生存和发展的战略性选择问题。当前,世界经济重心向我国逐步转移,我国坚持走新型工业化的道路,这些因素有利于大型企业加速培育和发展核心竞争力。但由于经营环境变化较快,企业无法制定细致确定的战略计划参与竞争,因此,在高度不确定的条件下,企业为了快速适应环境变化,保持战略方案的充分弹性显得尤为重要。作为一家上市企业,F特钢科技股份有限公司如何发挥企业的自身优势,制定并有效实施符合当前严峻形势的企业发展战略,来适应目前竞争激烈的国内钢铁市场,从而实现企业持续快速健康发展是本文主要研究和探讨的问题。本文主要以F特钢科技股份有限公司作为研究对象,通过对F特钢科技股份有限公司目前所处的外部环境、内部环境、公司的机会和威胁、优势和劣势等方面都进行了相应的研究和分析,分析了 F特钢科技股份有限公司的发展现状及资源要素,以及制约该企业发展的问题所在,找到了该公司目前所存在的问题,在对F特钢科技股份有限公司SWOT分析的基础上,对F特钢科技股份有限公司的发展进行战略选择,继而进行发展战略制定,为F特钢科技股份有限公司的发展战略的实施与控制提供对策参考和解决思路,同时也为同行业的其他企业提供一些参考。
[Abstract]:Under the background of the global economy and the rapid development of science and technology, the problem of enterprise development strategy must be considered and solved urgently, and it is also a strategic choice problem related to the survival and development of each enterprise. At present, the center of gravity of the world economy is gradually shifting to our country, and our country insists on the road of new-type industrialization. These factors are conducive to speeding up the cultivation and development of the core competitiveness of large enterprises. However, due to the rapid changes in the business environment, the enterprise can not make a carefully determined strategic plan to participate in the competition. Therefore, under highly uncertain conditions, in order to quickly adapt to the environmental changes, it is particularly important to maintain the sufficient flexibility of the strategic plan. As a listed enterprise, how to give full play to the advantages of the enterprise, formulate and effectively implement the enterprise development strategy in line with the severe situation at present, in order to adapt to the fierce competition in the domestic steel market at present. In order to achieve sustained, rapid and healthy development of enterprises is the main research and discussion in this paper. This paper mainly takes F Special Steel Technology Co., Ltd. as the research object, through the outside environment, the internal environment, the opportunity and the threat of the company, the outside environment, the internal environment, the opportunity and the threat of the company. The advantages and disadvantages have been studied and analyzed, and the development status and resource elements of F Special Steel Technology Co., Ltd., as well as the problems restricting the development of the company, have been analyzed, and the problems existing in the company have been found. On the basis of SWOT analysis of F Special Steel Technology Co., Ltd., the development strategy of F Special Steel Technology Co., Ltd is selected, and then the development strategy is formulated. It provides the countermeasures and solutions for the implementation and control of the development strategy of F Special Steel Technology Co., Ltd., and also provides some references for other enterprises in the same industry.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.31;F272

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