基于7S模型的SGMW企业文化建设研究

发布时间：2018-07-15 14:02

【摘要】：随着中国汽车企业改革进程的加快,企业之间竞争日益激烈,竞争焦点主要集中在产品研发、经营管理、市场营销、人力资源等方面。大部分汽车企业在其中某一方面都拥有较强的能力,但要全面拥有并保持上述竞争力,则需要坚实的企业文化建设作为保障。因此,新时期下企业之间的竞争实质上是企业文化之间的竞争。 SGMW (上汽通用五菱)是广西柳州的合资汽车企业,企业前身是柳州五菱汽车。近年来,SGMW销售业绩良好,企业迅速扩张,分别在青岛、重庆建立了自己的生产基地,并逐渐走向海外市场。如何继续保持企业核心竞争力与竞争优势,需要对企业文化的作用进行重新分析。与此同时,企业的文化建设也面临着挑战,原有的企业文化能否在新的工厂得到实践,企业文化理念是否能得到员工认同,都需要探索。本文通过对企业文化及7S模型的理论进行阐述,调查研究SGMW现有企业文化建设现状与特点,剖析当前企业文化主要存在的问题,提出基于7S模型的SGMW企业文化打造对策。从战略、价值观、结构、制度、员工、技能、风格7个要素制定相对应的企业文化建设对策,基于这些对策,建立7S模型运行的保障机制。当前,许多企业在企业文化建设中都存在一些困惑,本文的分析和结论将对同类企业有一定的指导意义。
[Abstract]:With the acceleration of the reform process of Chinese automobile enterprises, the competition among enterprises is becoming increasingly fierce. The competition focuses on product development, management, marketing, human resources and so on. Most automobile enterprises have strong ability in one of them, but in order to fully possess and maintain the above competitiveness, we need solid enterprise culture construction as the guarantee. Therefore, the competition among enterprises in the new period is essentially the competition between corporate culture. SGMW (SAIC General Wuling) is a joint venture automobile enterprise in Liuzhou, Guangxi, the predecessor of which is Liuzhou Wuling Automobile. In recent years, SGMW sales performance is good, enterprises expand rapidly, respectively in Qingdao, Chongqing set up their own production bases, and gradually to overseas markets. How to continue to maintain the core competitiveness and competitive advantage of enterprises, need to re-analyze the role of corporate culture. At the same time, the enterprise culture construction also faces the challenge, whether the original enterprise culture can be put into practice in the new factory, whether the enterprise culture idea can get the staff approval, all need to explore. This paper expounds the theory of enterprise culture and 7s model, investigates and studies the present situation and characteristics of SGMW enterprise culture construction, analyzes the main problems existing in current enterprise culture, and puts forward the countermeasures of SGMW enterprise culture building based on 7s model. From the strategy, values, structure, system, staff, skills, style seven elements of the corresponding corporate culture construction countermeasures, based on these countermeasures, the establishment of 7S model operation of the security mechanism. At present, many enterprises have some puzzles in the construction of corporate culture. The analysis and conclusion of this paper will have certain guiding significance for the similar enterprises.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F426.471

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