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义乌市供电局集体企业发展战略管理研究

发布时间:2018-07-16 20:07
【摘要】:厂办集体企业是我国在特定历史条件下产生和发展起来的,在缓解就业压力和促进国民经济发展等方面发挥重要作用。然而随着我国市场经济体制的建立和不断完善,厂办集体企业发展遇到诸多问题,严重影响和制约其生存和发展。国家顺应时代的需求,在小范围内的试点取得初步成效且试点政策逐步完善的背景下,于2011年4月18日发国办18号文,在全国范围内实施厂办集体改革。 作为义乌市供电局厂办集体企业,如何在该政策下有序而健康的发展成了当务之急。本文首先通过大量的资料分析与现状调研,在企业发展战略的相关理论指导下,结合义乌供电局厂办集体企业的现状,分析了义乌供电局厂办集体企业面临的外部环境和内部环境,对义乌供电局厂办集体企业进行了SWOT分析,并基于波士顿矩阵理论对企业主要产品进行了分析;其次,提出了义乌市供电局厂办集体企业的发展战略,为义乌供电局发展战略管理工作提供了参考意见。义乌市供电局厂办集体企业的发展战略主要包括企业未来发展的战略指导思想、战略目标、战略原则、战略定位、战略态势选择、战略重点、主要战略措施以及实施战略的主要阶段等。 本研究是在总结我国和义乌供电局厂办集体企业多年发展实践的基础上完成的,对今后义乌供电局厂办集体企业发展有一定的现实意义和指导作用,同时对推进全国厂办集体企业改革发展也会有一定的借鉴意义。
[Abstract]:Factory-run collective enterprises are produced and developed under specific historical conditions in our country. They play an important role in relieving employment pressure and promoting the development of national economy. However, with the establishment and continuous improvement of market economy system in China, the development of factory and collective enterprises meets many problems, which seriously affect and restrict their survival and development. According to the needs of the times, under the background of the small scale pilot and the gradual improvement of the pilot policy, on April 18, 2011, the National Office of the State issued the document 18 to implement the collective reform of the factory and office in the whole country. As a collective enterprise run by Yiwu Power supply Bureau, how to develop orderly and healthily under this policy has become an urgent matter. This paper first through a large number of data analysis and current situation research, under the guidance of the relevant theory of enterprise development strategy, combined with Yiwu Power supply Bureau to run collective enterprises, This paper analyzes the external and internal environment of the collective enterprises run by Yiwu Power supply Bureau, analyzes the SWOT analysis of the collective enterprises run by the power supply bureau of Yiwu, and analyzes the main products of the enterprises based on the Boston Matrix Theory. This paper puts forward the development strategy of the collective enterprises run by the power supply bureau of Yiwu, and provides the reference for the development strategy management of the power supply bureau of Yiwu. The development strategy of the collective enterprises run by Yiwu Power supply Bureau mainly includes the strategic guiding ideology, strategic objectives, strategic principles, strategic positioning, strategic situation selection, and strategic focus of the future development of the enterprise. Major strategic measures and implementation of the strategy of the main stages. This research is completed on the basis of summarizing the development practice of the collective enterprises run by the power supply bureau of Yiwu and our country for many years, and has certain practical significance and guiding function for the development of the collective enterprises run by the power supply bureau of Yiwu in the future. At the same time, to promote the national factory-run collective enterprise reform and development will also have certain reference significance.
【学位授予单位】:华北电力大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F272;F426.61

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