南京NG服饰公司核心竞争力培育研究

发布时间：2018-07-25 10:24

【摘要】：纺织服装行业是中国传统劳动密集型企业,自改革开放以来,中国的纺织服装行业经历了长足的发展,取得了世界瞩目的成绩,中国也成为世界纺织服装出口大国。但2008年国际金融危机后,由于世界主要发达地区特别是欧美国家经济复苏缓慢,外销市场需求下降,外销订单批量转移至东南亚国家,国内服装订单总量不断下降,加上国内原辅材料价格上涨,用工成本攀升,行业竞争同质化现象严重,深处服装行业的南京NG服饰公司的生产经营陷入了困境,生存和发展面临严峻挑战。本文研究的目的就是通过对南京NG服饰公司的企业核心竞争力现状、存在问题及原因进行分析研究,从而提出南京NG服饰公司培育企业核心竞争力的措施。本文通过对企业核心竞争力相关理论和个案实践的研究,界定了企业核心竞争力的概念,阐述了企业核心竞争力的特征,明确了企业核心竞争力识别和确定的方法,提出了企业核心竞争力的培育和管理方法,着重论述了服装企业核心竞争力的内涵、特性和作用。本文收集了南京NG服饰公司的信息资料并实地了解了企业竞争力现状,重点对该企业的竞争力存在的问题及原因进行了分析,确定南京NG服饰公司当前迫切需要进行企业核心竞争力的培育和发展。本文选取了国内的美特斯邦威集团和日本的迅销集团两家知名服装企业为研究对象,分析了两家公司在其发展过程中培育企业核心竞争力的方法和策略,并评估了其实施后的效果,由此总结归纳出两家公司在培育企业核心竞争力方面的经验,对比南京NG服饰公司企业核心竞争力存在的不足,提出了南京NG服饰公司培育企业核心竞争力的思路和措施。本文运用相关理论知识,结合南京NG服饰公司的现状,通过文献研究法、实地调查法、分析借鉴法、专家访谈法等方法进行分析研究,最终提出了南京NG服饰公司培育企业核心竞争力的思路和措施。本文的研究方法和成果对同类企业具有一定的借鉴和实践指导意义。
[Abstract]:The textile and garment industry is a traditional labor-intensive enterprise in China. Since the reform and opening up, China's textile and clothing industry has experienced considerable development and made remarkable achievements in the world. China has also become a major exporter of textile and clothing in the world. However, after the international financial crisis in 2008, due to the slow economic recovery in major developed regions of the world, especially in Europe and the United States, and the decline in demand for export markets, the bulk transfer of export orders to Southeast Asian countries has led to a continuous decline in the total amount of domestic clothing orders. In addition, the price of raw and auxiliary materials in China is rising, the cost of employment is rising, and the competition of the industry is serious. The production and management of Nanjing NG clothing Company, which is in the depth of garment industry, has fallen into a dilemma, and the survival and development of the company is facing severe challenges. The purpose of this paper is to analyze the present situation, existing problems and reasons of the core competence of Nanjing NG Apparel Company, and put forward the measures to cultivate the core competence of Nanjing NG Apparel Company. This paper defines the concept of the core competence of enterprises, expounds the characteristics of the core competence of enterprises, and clarifies the methods of identifying and determining the core competence of enterprises by studying the relevant theory and case practice of the core competence of enterprises. This paper puts forward the cultivation and management methods of the core competence of enterprises, and emphatically discusses the connotation, characteristics and functions of the core competence of garment enterprises. This paper has collected the information material of Nanjing NG clothing Company, and has understood the present situation of the enterprise's competitiveness on the spot, has carried on the analysis emphatically to this enterprise's competitive ability question and the reason, It is determined that Nanjing NG Garment Company urgently needs to cultivate and develop the core competence of enterprises. In this paper, two well-known garment enterprises, Meters Bonway Group in China and Fast selling Group in Japan, are selected as the research objects, and the methods and strategies of cultivating the core competence of the two companies in the process of their development are analyzed. It also evaluates the effect after its implementation, sums up the experience of the two companies in cultivating the core competence of enterprises, and compares the shortcomings of the core competence of Nanjing NG clothing Company. This paper puts forward the train of thought and measures for Nanjing NG clothing Company to cultivate the core competence of enterprises. This paper applies relevant theoretical knowledge, combined with the current situation of Nanjing NG Garment Company, through the methods of literature research, field investigation, analysis and reference, expert interview and so on. Finally, it puts forward the train of thought and measures to cultivate the core competence of Nanjing NG clothing Company. The research methods and results of this paper have some reference and practical significance for similar enterprises.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.86;F271

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