中国制造品牌发展的问题、原因与提升研究

发布时间：2018-07-27 10:08

【摘要】：缺乏品牌是中国制造大而不强的显著标志之一,也是中国制造产品难以进入国际中高端市场的重要原因。实现"中国产品"向"中国品牌"的转变是中国制造转型升级的必然道路。本文通过文献研究、专家访谈、问卷调查、企业研讨、案例分析等多种研究手段分析了中国制造品牌的总体状况与问题,从宏观发展因素、企业经营因素、产品/服务质量因素以及舆论宣传因素等方面剖析了问题产生的原因,并针对政府和企业在中国制造品牌建设中的不同定位和作用提出相应的建议措施。
[Abstract]:The lack of brand is one of the notable signs of large and weak Chinese manufacture, and it is also an important reason why it is difficult for Chinese manufactured products to enter the international high-end market. To realize the transformation from Chinese products to Chinese brands is an inevitable way for the transformation and upgrading of Chinese manufacture. Through literature research, expert interview, questionnaire survey, enterprise discussion, case analysis and other research methods, this paper analyzes the overall situation and problems of Chinese made brands, from the macro development factors, business factors, This paper analyzes the factors of product / service quality and publicity, and puts forward some suggestions on the different orientation and function of government and enterprises in the construction of Chinese manufacturing brand.
【作者单位】：上海质量管理科学研究院;上海交通大学;中国标准化研究院;
【基金】：中国工程院重大研究课题“制造强国”战略研究(2013-ZD-4)
【分类号】：F424;F273.2

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