D公司与供应商合作开发汽车音响项目的风险管理

发布时间：2018-07-28 11:24

【摘要】：随着市场竞争的激烈化,企业越来越依赖成功的新产品开发来创造新的竞争力。企业也认识到单靠自身的能力是很难取得市场优势,因此纷纷将目光转到了企业外部。与供应商合作开发是通过整合双方的资源和技术优势,有助于提高新产品开发的效率,被看作为是一种合作共赢的模式。任何事情都具有两面性,这类项目也蕴涵较高的风险。若不防范于未然,风险一旦发生就可能对项目和企业带来重大的损失。项目的成功依赖于减少项目的不确定因素,降低风险发生的可能性和风险造成损失。实践证明,实施系统的项目风险管理是项目成功的重要保障,是帮助企业跻身市场前列的一个不可或缺的因素。因此项目风险管理也受到了越来越多的关注,对供应商合作开发项目的风险管理研究,无疑具有重要的理论价值和现实意义。本文首先介绍D公司成功的供应商合作开发案例和遇到的问题,引出论文研究的课题。然后结合理论研究,对汽车电子行业中与供应商合作研发这一类项目的特征进行归纳和总结。在介绍风险管理体系和基本理论后,探讨当前供应商合作开发项目在风险管理中普遍存在的问题。结合项目的特征对风险识别、风险评估和风险控制的方法进行了论述。从风险形成的机理上对WBS-RBS风险识别法进行了优化,建立新的风险矩阵,并结合D公司的案例做了实证分析。最后,针对项目的关键风险提出防范的措施,分享了D公司风险控制的方法和案例项目中成功的经验。围绕D公司的案例对供应商合作开发项目风险管理的系统研究,有助于合作开发模式在不同行业中的推广和创新,有助于推进产业的深层次研究。希望本文的研究能够对此类项目提供新的管理思路,也希望能够对其它企业有借鉴和参考的价值。
[Abstract]:With the fierce market competition, enterprises increasingly rely on successful new product development to create new competitiveness. Enterprises also realize that it is very difficult to obtain market advantage by their own ability, so they turn their eyes to the outside of the enterprise one after another. Cooperative development with suppliers is regarded as a win-win mode of cooperation by integrating the resources and technical advantages of both sides and improving the efficiency of new product development. Everything has two sides, and such projects carry high risks. If it is not prevented, the risk may bring great loss to the project and enterprise once it occurs. The success of the project depends on reducing the uncertainty of the project and reducing the possibility of the risk and the loss caused by the risk. It is proved by practice that systematic project risk management is an important guarantee for the success of the project and an indispensable factor to help enterprises step into the forefront of the market. Therefore, more and more attention has been paid to project risk management. The research on risk management of supplier cooperative development project is undoubtedly of great theoretical value and practical significance. This paper first introduces D Company's successful supplier cooperation development cases and problems, leads to the subject of this paper. Combined with theoretical research, the characteristics of R & D projects with suppliers in automotive electronics industry are summarized and summarized. After introducing the risk management system and the basic theory, this paper discusses the common problems in the risk management of the current supplier cooperative development project. The methods of risk identification, risk assessment and risk control are discussed based on the characteristics of the project. This paper optimizes the risk identification method of WBS-RBS from the mechanism of risk formation, establishes a new risk matrix, and makes an empirical analysis based on the case of D Company. Finally, the paper puts forward the preventive measures against the key risks of the project, and shares the risk control methods of company D and the successful experience of the case project. The systematic research on the risk management of supplier cooperative development project around the case of D company is helpful to promote and innovate the cooperative development model in different industries and to promote the deep research of the industry. I hope the research in this paper can provide new management ideas for this kind of projects, and also can be used for reference and reference value for other enterprises.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F426.6

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