资金约束下QD公司产品定价决策

发布时间：2018-07-29 13:44

【摘要】：随着商品经济的蓬勃发展,价格竞争愈发激烈。为了缓解不断的竞价压力,保证一定的利润水平,企业必须寻求合理的定价决策。在对产品定价过程中,企业只有从实际情况出发,分析影响产品定价的各方面因素,才能制定出最优的产品定价决策。本文以中小型制造企业QD公司为研究对象,根据QD公司的实际生产经营状况,发现QD公司的产品定价方案并不完善,还存在一些不足之处。针对这一问题,为QD公司重新制定产品定价决策,使其产品定价方案得以优化,也为与QD公司情况相似的企业提供产品定价决策的参考建议。本文针对QD公司的产品定价问题展开研究,依据产品定价相关知识及理论,结合QD公司的经营现状,对该公司在产品定价方面的实际状况及存在的问题进行了全面的分析。通过分析发现,QD公司在产品定价决策中不能忽略初始资金问题,资金约束会影响最优定价决策的制定。QD公司作为中小型制造企业,在面临资金约束时,可以选择有效的融资服务来缓解资金压力,而与传统融资模式相比,供应链融资模式更能及时有效的解决QD公司的资金约束问题。因此,根据QD公司的实际生产经营状况及产品定价方面所存在的问题,为QD公司重新制定产品定价决策,并对所研究的定价决策进行分析比较,从而得出最终的产品定价决策。
[Abstract]:With the vigorous development of commodity economy, price competition is becoming more and more fierce. In order to alleviate the constant pressure of bidding and ensure a certain profit level, enterprises must seek reasonable pricing decisions. In the process of product pricing, enterprises can make the optimal product pricing decision only by analyzing the various factors that affect the product pricing from the point of view of the actual situation. In this paper, QD Company, a small and medium-sized manufacturing company, is taken as the research object. According to the actual production and management situation of QD Company, it is found that the pricing scheme of QD Company is not perfect, and there are still some shortcomings. In order to solve this problem, this paper makes a new product pricing decision for QD Company to optimize its product pricing scheme, and also provides reference suggestions for QD companies in the same situation. Based on the knowledge and theory of product pricing and the current operating situation of QD Company, this paper makes a comprehensive analysis of the actual situation and existing problems in the product pricing of QD Company. Through the analysis, it is found that QD Company can not ignore the initial capital problem in the product pricing decision, and the capital constraint will affect the making of the optimal pricing decision. QD Company, as a small and medium-sized manufacturing enterprise, is facing the capital constraint. We can choose effective financing services to relieve the financial pressure, and compared with the traditional financing mode, the supply chain financing model can solve the QD company's capital constraint problem in a more timely and effective manner. Therefore, according to the actual production and operation situation of QD Company and the problems in product pricing, the decision of product pricing is reformulated for QD Company, and the pricing decision is analyzed and compared, and the final product pricing decision is obtained.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F425;F272.2

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