中国服装外贸企业产品设计理念的分析与研究
发布时间：2018-08-01 09:52
【摘要】：十年来我国服装产业,尤其是服装外贸产业有着突飞猛进的发展。但是随之而来的是个性消费时代的到来,消费者不仅仅只看重服装的本身品质,更看重产品的设计理念、品牌的意义。本课题先简要概括我国服装产业布局及发展现状,再介绍产品设计理念,产品设计理念分析与研究的确立及原则、产品形象内涵、认知过程、产品文化等等一系列问题。 现如今,外贸服装企业在我国服装领域内占有很大比重,随着全球贸易的发展,全世界的服装产业已经开始在同一条行业链上竞争,然而,我国的服装产业面临着缺乏品牌意识,设计理念极其设计团队还不够成熟等问题。目前,我国从事外贸服装生产的企业众多,但大多企业从事加工制作生产,为“洋”品牌服务,十分欠缺自己的品牌文化及管理运营模式,这些问题都影响着我国服装外贸企业的发展,不利于树立我国独特的,具有中国元素的服装品牌。本课题将对目前国内的服装企业整体规模进行深入分析,对服装外贸企业所占比列进行深入研究。通过对外贸服装企业的构成,产品特点,出口方向等方面的研究,结合大量搜集数据进行对比调研,得出我国服装外贸企业未来的发展道路,同时深入调研一些外贸服装领军企业的发展状况,经营模式等信息,为日后众多服装外贸企业的发展提供有利的理论依据及借鉴指导。通过一系列的分析调研,得出结论：外贸服装企业发展有“三宝”—设计,品牌效应,企业文化。外贸服装产业的发展最终离不开独特新颖的设计,享誉国际的品牌知名度和与中华民族文化相结合的企业内涵。
[Abstract]:In the past ten years, China's garment industry, especially the garment foreign trade industry, has developed by leaps and bounds. But then comes the era of personality consumption. Consumers value not only the quality of clothing, but also the design concept of products and the significance of brand. This paper first briefly summarizes the distribution and development of China's garment industry, and then introduces a series of problems, such as product design concept, the establishment and principle of product design concept analysis and research, product image connotation, cognitive process, product culture and so on. Nowadays, the foreign trade clothing enterprises occupy a large proportion in the clothing field of our country. With the development of the global trade, the clothing industry of the whole world has begun to compete in the same industry chain, however, China's garment industry is faced with the lack of brand awareness, design concept and design team is not mature enough and so on. At present, there are many enterprises engaged in foreign trade garment production in our country, but most of them are engaged in processing and production to serve the "foreign" brand, and lack their own brand culture and management mode. These problems affect the development of China's garment foreign trade enterprises and are not conducive to the establishment of China's unique clothing brand with Chinese elements. This topic will carry on the thorough analysis to the present domestic clothing enterprise overall scale, carries on the thorough research to the clothing foreign trade enterprise proportion. Through the research on the composition, product characteristics and export direction of foreign trade garment enterprises, and combining with a large number of collected data for comparative investigation, we can find out the future development path of our country's garment foreign trade enterprises. At the same time, a thorough investigation of the development of some foreign trade clothing leading enterprises, business models and other information, for the future development of many clothing foreign trade enterprises to provide a favorable theoretical basis and reference guidance. Through a series of analysis and investigation, this paper draws a conclusion that the development of foreign trade garment enterprises has "three treasures"-design, brand effect and corporate culture. The development of foreign trade garment industry can not be separated from unique and novel design, famous international brand and enterprise connotation combined with Chinese culture.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;F273.2
本文编号：2157189
[Abstract]:In the past ten years, China's garment industry, especially the garment foreign trade industry, has developed by leaps and bounds. But then comes the era of personality consumption. Consumers value not only the quality of clothing, but also the design concept of products and the significance of brand. This paper first briefly summarizes the distribution and development of China's garment industry, and then introduces a series of problems, such as product design concept, the establishment and principle of product design concept analysis and research, product image connotation, cognitive process, product culture and so on. Nowadays, the foreign trade clothing enterprises occupy a large proportion in the clothing field of our country. With the development of the global trade, the clothing industry of the whole world has begun to compete in the same industry chain, however, China's garment industry is faced with the lack of brand awareness, design concept and design team is not mature enough and so on. At present, there are many enterprises engaged in foreign trade garment production in our country, but most of them are engaged in processing and production to serve the "foreign" brand, and lack their own brand culture and management mode. These problems affect the development of China's garment foreign trade enterprises and are not conducive to the establishment of China's unique clothing brand with Chinese elements. This topic will carry on the thorough analysis to the present domestic clothing enterprise overall scale, carries on the thorough research to the clothing foreign trade enterprise proportion. Through the research on the composition, product characteristics and export direction of foreign trade garment enterprises, and combining with a large number of collected data for comparative investigation, we can find out the future development path of our country's garment foreign trade enterprises. At the same time, a thorough investigation of the development of some foreign trade clothing leading enterprises, business models and other information, for the future development of many clothing foreign trade enterprises to provide a favorable theoretical basis and reference guidance. Through a series of analysis and investigation, this paper draws a conclusion that the development of foreign trade garment enterprises has "three treasures"-design, brand effect and corporate culture. The development of foreign trade garment industry can not be separated from unique and novel design, famous international brand and enterprise connotation combined with Chinese culture.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;F273.2
【参考文献】
相关期刊论文 前2条
1 郭燕;;改革开放30年中国纺织品服装出口贸易特征分析[J];纺织导报;2008年09期
2 袁子伟;;入世后纺织品贸易的变局及走向[J];上海国资;2001年09期
，本文编号：2157189
本文链接：https://www.wllwen.com/jingjilunwen/gongyejingjilunwen/2157189.html
