RFTC股份有限公司竞争力提升策略研究

发布时间：2018-08-19 06:09

【摘要】：造纸工业是我国经济发展的一项支柱产业,特种纸业的发展在造纸工业发展中具有重要的地位,近年来,随着经济的发展,汽车行业发展迅速,带动了很多行业的发展壮大,其中,滤纸等特种材料随着迅速发展起来。滤纸是一种特殊材料用纸,需求量随着汽车销量的提升而逐渐增加。RFTC股份有限公司就是一家生产过滤材料、无纺材料等特殊材料的公司,各家特种材料纸业公司在国内外市场上面临着激烈的竞争,如何在激烈的竞争中发展壮大,保证企业的市场地位,扩大市场份额,是企业发展需要迫切思考的问题。本文认为,找准影响企业竞争力的关键要素,利用数学方法进行评价分析,通过分析,发现企业发展过程中在竞争力方面存在的短板,针对找准的问题思考如何来提升企业竞争力,关系到企业在当今在激烈竞争的环境中如何获得更好的发展。本文在分析RFTC股份有限公司的竞争力过程中,主要针对特种材料纸业的发展特点,依据重要性、科学性、对比性等特点,选取影响特种材料纸业的竞争力主要因素,构建出科学的评价指标体系。利用层次分析法作为分析工具,通过对数据做出全面系统的分析,得出各指标的权重,然后再利用模糊评价法进行分析评价。根据模糊综合评价法得出的结果,对数据进行深入分析,得出企业综合竞争力的结果,再进一步得出各指标在公司发展中的重要性程度。根据综合分析结果,能够明确哪些因素是公司竞争力发展的制约因素,在今后的发展过程中,要着力提升这方面的竞争力,最后分析提出提升企业竞争力的发展策略。
[Abstract]:The paper industry is one of the pillar industries in the economic development of our country. The development of the special paper industry plays an important role in the development of the paper industry. In recent years, with the development of the economy, the automobile industry has developed rapidly, which has led to the development of many industries. Among them, filter paper and other special materials with the rapid development. Filter paper is a kind of special material paper, the demand increases gradually with the increase of automobile sales. RFTC Co., Ltd. is a company that produces filter materials, non-woven materials and other special materials. Various special material and paper companies are facing fierce competition in the domestic and foreign market. How to develop in the fierce competition, ensure the market position of the enterprise, enlarge the market share, is the urgent problem that the enterprise development needs to think about. In this paper, we find out the key factors that affect the competitiveness of enterprises, use mathematical methods to evaluate and analyze, through the analysis, we find that there are shortcomings in the competitiveness of enterprises in the process of development. How to improve the competitiveness of enterprises is related to how to get better development in today's competitive environment. In the process of analyzing the competitiveness of RFTC Co., Ltd., according to the characteristics of the development of paper industry of special materials, according to the characteristics of importance, science and contrast, this paper selects the main factors that affect the competitiveness of paper industry of special materials. A scientific evaluation index system is constructed. The analytic hierarchy process (AHP) is used as an analytical tool, and the weight of each index is obtained by making a comprehensive and systematic analysis of the data, and then the fuzzy evaluation method is used to analyze and evaluate the data. According to the results obtained by fuzzy comprehensive evaluation method, the data are deeply analyzed, the results of comprehensive competitiveness of enterprises are obtained, and the importance of each index in the development of the company is further obtained. According to the results of comprehensive analysis, it is clear which factors are the restricting factors of the development of the company's competitiveness. In the process of future development, we should focus on enhancing the competitiveness in this respect. Finally, the development strategy to enhance the competitiveness of enterprises is put forward.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.83;F271

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