吉利公司汽车零部件国际采购管理研究
发布时间：2018-08-20 07:44
【摘要】：随着中国进入WTO,我国的汽车产业正以前所未有的速度迅猛发展,到2012年,中国汽车年产销已经超过1900万辆,超越日本和美国,成为全球第一大汽车产销市场。中国如此庞大的汽车及汽车零部件市场,吸引了全球几乎所有的汽车制造商和主要零部件公司。从现实情况来看,国外品牌的汽车和汽车零部件,包括全进口或者合资组装的,在中国的市场上大行其道,占据了大部分的市场份额,攫取了丰厚的回报,然而由于技术、质量甚至消费观念的原因,本土汽车品牌在中国市场上却举步维艰,生存空间一次又一次的被挤压。 与此同时,中国作为全球商品的制造基地,向世界各地输出大量的商品,中国采购(CHINA SOURCING)一时间成为热门词,各大买家纷至沓来在中国建立采购办事处、采购中心,实施国际化采购。然而热闹中,中国本土企业却惘然若失,一时找不到“方向”。热衷于国际采购的是国外品牌、海外的大公司,中国的本土企业却依然是瞻前顾后、犹豫不决。对于国际采购意识的薄弱、对于国际采购经验的不足,都是制约着中国企业实施国际化战略、进行国际采购的问题。中国本土企业如果想进一步的发展,必须在国际化上下功夫,努力提高品牌竞争力,培养和建立国际采购组织和采购人才,实施国际采购。 为此,本文着眼于中国本土的汽车制造企业-吉利汽车,在吉利汽车公司实施国际化战略的过程中,对于“汽车零部件的国际采购管理”这一课题,进行探讨和研究,希望通过对吉利汽车海外采购管理的实践分析,提出在国际采购过程中对于国际采购供应商管理、国际采购供应链信息平台、国际采购本地化产品开发管理等方面的改进措施。希望通过对上述一系列内容的分析探讨,能够使国内汽车企业认识到国际采购的价值和重要性,了解到如何成功建设国际采购体系,并且在过程中改进的措施和方案。在这个意义上,本篇论文具有一定的现实意义与参考价值。
[Abstract]:With China's entry into WTO, China's automobile industry is developing at an unprecedented speed. By 2012, China's automobile production and sales have exceeded 19 million vehicles, surpassing Japan and the United States, becoming the world's largest auto production and marketing market. China's huge auto and auto parts market has attracted almost all of the world's automakers and major parts companies. In reality, foreign brands of cars and auto parts, including wholly imported or joint-venture assembly, are popular in the Chinese market, taking up most of the market share and gaining rich returns. However, because of technology, The reason of the quality and even the consumption idea is that the local automobile brand is struggling in the Chinese market, and the living space is squeezed again and again. At the same time, as a manufacturing base for global commodities, China exports a large number of goods to various parts of the world. For a while, China's procurement of (CHINA SOURCING) has become a popular word, and major buyers have been pouring in to set up procurement offices and procurement centers in China. Implement international purchasing. However, in the midst of excitement, local enterprises in China have lost their sense of direction for a while. While foreign brands are keen on international sourcing, big overseas companies, Chinese domestic companies still have too much to worry about and hesitate to do. The weakness of international purchasing consciousness and the shortage of international procurement experience restrict the Chinese enterprises to carry out internationalization strategy and international procurement. If China's local enterprises want to further develop, they must make great efforts to improve their brand competitiveness, train and establish international purchasing organizations and talents, and carry out international procurement. Therefore, this paper focuses on Geely Automobile, a native automobile manufacturing enterprise in China. In the course of implementing the international strategy of Geely Automobile Company, this paper discusses and studies the subject of "International purchasing management of automobile parts". Through the practice analysis of overseas procurement management of Geely Automobile, this paper puts forward some measures to improve the international purchasing supplier management, international procurement supply chain information platform, international procurement localization product development management and so on. It is hoped that through the analysis and discussion of the above mentioned contents, the domestic automobile enterprises can realize the value and importance of international procurement, understand how to build the international procurement system successfully, and improve the measures and schemes in the process. In this sense, this paper has a certain practical significance and reference value.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.471
本文编号：2192915
[Abstract]:With China's entry into WTO, China's automobile industry is developing at an unprecedented speed. By 2012, China's automobile production and sales have exceeded 19 million vehicles, surpassing Japan and the United States, becoming the world's largest auto production and marketing market. China's huge auto and auto parts market has attracted almost all of the world's automakers and major parts companies. In reality, foreign brands of cars and auto parts, including wholly imported or joint-venture assembly, are popular in the Chinese market, taking up most of the market share and gaining rich returns. However, because of technology, The reason of the quality and even the consumption idea is that the local automobile brand is struggling in the Chinese market, and the living space is squeezed again and again. At the same time, as a manufacturing base for global commodities, China exports a large number of goods to various parts of the world. For a while, China's procurement of (CHINA SOURCING) has become a popular word, and major buyers have been pouring in to set up procurement offices and procurement centers in China. Implement international purchasing. However, in the midst of excitement, local enterprises in China have lost their sense of direction for a while. While foreign brands are keen on international sourcing, big overseas companies, Chinese domestic companies still have too much to worry about and hesitate to do. The weakness of international purchasing consciousness and the shortage of international procurement experience restrict the Chinese enterprises to carry out internationalization strategy and international procurement. If China's local enterprises want to further develop, they must make great efforts to improve their brand competitiveness, train and establish international purchasing organizations and talents, and carry out international procurement. Therefore, this paper focuses on Geely Automobile, a native automobile manufacturing enterprise in China. In the course of implementing the international strategy of Geely Automobile Company, this paper discusses and studies the subject of "International purchasing management of automobile parts". Through the practice analysis of overseas procurement management of Geely Automobile, this paper puts forward some measures to improve the international purchasing supplier management, international procurement supply chain information platform, international procurement localization product development management and so on. It is hoped that through the analysis and discussion of the above mentioned contents, the domestic automobile enterprises can realize the value and importance of international procurement, understand how to build the international procurement system successfully, and improve the measures and schemes in the process. In this sense, this paper has a certain practical significance and reference value.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.471
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