梅山矿业公司营销人员绩效管理研究

发布时间：2018-08-20 08:51

【摘要】：本文从上海梅山矿业公司营销人员绩效管理中面临的重点问题出发,从绩效管理的流程上逐层深入,探究问题的原因并提出解决方案。首先,介绍梅山矿业市场和营销业务的特点,进而从公司的绩效管理的现状入手分析营销人员的绩效管理及其存在的问题,旨在让读者对梅山矿业公司营销人员的绩效管理有一个轮廓性的认识,并为下步对营销人员绩效管理的深入分析做好铺垫。其次,本文从绩效管理的流程入手,逐步介绍在绩效计划制定阶段、绩效实施与管理阶段、绩效考核阶段、绩效反馈与面谈阶段、绩效结果应用阶段的实施内容和相关做法,结合绩效管理的相关理论,对梅山矿业公司营销人员目前绩效管理中存在的问题进行剖析,找出原因。最后,针对绩效管理各流程中存在的问题和原因分析,笔者将提出改进措施和优化建议,旨在规范梅山矿业公司营销人员绩效管理的同时,给企业其它岗位的绩效管理或者其它企业一定的参考和借鉴,供大家相互学习和研讨,从而使绩效管理能够真正持续提升员工和组织的绩效,促进企业经营发展指标持续超越。具体章节安排及主要内容构成如下：第一章为绪论。主要包括课题背景与问题提出,课题目的与意义,研究方法与论文结构等。第二章为绩效管理相关理论的回顾。主要介绍了绩效和绩效管理的概念、绩效管理认识误区、绩效管理作用和绩效管理流程。第三章为梅山矿业公司营销人员绩效管理现状及存在问题分析。在分析梅山矿业公司的市场特点和营销面临的形势任务的基础上,结合绩效管理的理论,重点从绩效管理的流程入手分析梅山矿业公司在营销人员绩效管理过程中存在的不足,并找出影响因素,为下一步改善作铺垫。第四章为梅山矿业公司营销人员绩效管理优化方案设计。针对上一章绩效管理过程各环节中提出的不足,进行提出逐一的改进措施或建议,旨在系统地建立营销人员绩效管理的体系,把绩效管理的思想和方法有效运用到实际操作中。最后为结论和展望。对本文进行回顾和总结,对营销人员绩效管理优化方案的运用预计产生的效果进行展望。本文运用绩效管理理论知识,以求清晰的逻辑框架分析问题存在的根源,最终较为系统的提出梅山矿业公司营销人员的绩效管理优化方案,为公司经营提供可借鉴的有益参考。
[Abstract]:Starting from the key problems in the performance management of marketing personnel in Shanghai Meishan Mining Company, this paper explores the causes of the problems and puts forward solutions from the process of performance management. First of all, it introduces the characteristics of Meishan mining market and marketing business, and then analyzes the performance management of marketing personnel and its existing problems from the current situation of the company's performance management. The purpose of this paper is to make readers have an outline understanding of the performance management of marketing personnel in Meishan Mining Company, and pave the way for further analysis of the performance management of marketing personnel in the next step. Secondly, starting with the process of performance management, this paper introduces the implementation content and related practices of performance planning stage, performance implementation and management stage, performance appraisal stage, performance feedback and interview stage, performance result application stage and related practices step by step in the performance planning stage, performance implementation and management stage, performance appraisal stage, performance feedback and interview stage, performance result application stage. Based on the theory of performance management, this paper analyzes the problems existing in the current performance management of the marketing personnel of Meishan Mining Company, and finds out the reasons. Finally, according to the problems and reasons in the performance management process, the author will put forward the improvement measures and optimization suggestions, aiming at regulating the performance management of marketing personnel in Meishan Mining Company at the same time. It can be used as a reference for the performance management of other positions or other enterprises to learn and discuss each other, so that the performance management can really improve the performance of employees and organizations, and promote the enterprise management development indicators to continue to exceed. The specific chapter arrangement and the main contents are as follows: the first chapter is the introduction. It mainly includes the background and problem, the purpose and significance, the research method and the structure of the thesis. The second chapter is the review of the theory of performance management. This paper mainly introduces the concept of performance and performance management, the misunderstanding of performance management, the function of performance management and the flow of performance management. The third chapter analyzes the current situation and problems of marketing personnel performance management in Meishan Mining Company. On the basis of analyzing the market characteristics and marketing situation tasks of Meishan Mining Company, combined with the theory of performance management, this paper analyzes the shortcomings of Meishan Mining Company in the process of marketing personnel performance management from the point of view of the process of performance management. And find out the influencing factors, for the next step to improve. The fourth chapter is the optimization scheme design of marketing personnel performance management in Meishan Mining Company. Aiming at the shortcomings of each link in the process of performance management in the last chapter, this paper puts forward some improvement measures or suggestions one by one in order to systematically establish the system of performance management for marketers, and to effectively apply the thought and method of performance management to the actual operation. Finally, the conclusion and prospect are given. This paper reviews and summarizes the expected effect of marketing personnel performance management optimization program. In this paper, we use the theory of performance management to analyze the root of the problem in order to find a clear logical framework, and finally put forward the optimization scheme of the marketing personnel of Meishan Mining Company systematically, which can be used as a useful reference for the management of the company.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F426.1

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