X医疗设备代理公司的战略转型研究
发布时间：2018-08-22 16:18
【摘要】：改革开放不同时期医疗设备代理公司所处的外部和内部环境是不同的。特别是改革开放的初期和现在相比较,环境的变化是非常巨大的。初期,国内医疗设备生产企业的数量和规模都非常小,生产的医疗设备无论在数量上还是在种类方面都非常稀少,不要说高尖端的产品就是一般的低端产品,自产的也不多见。医院的设备严重缺乏,产品信息量不仅少而且流通慢。在市场对医疗设备的供需都欠发达的情况下,必然导致医疗设备代理公司数量少,医院也欠发展的状况。代理进口医疗设备的公司相互之间基本上不存在产品的竞争,卖方市场决定了公司的高额利润、高回报。现状,随着改革开放的逐步深入,经济的快速发展及市场规模的释放,一方面,医院对医疗设备的数量和质量的要求都在逐年提高。另一方面,医疗制造企业的发展和重组的加快,也提高了国内企业生产积极性和核心竞争力,中低端产品基本上实现了自产自销,高端产品也在逐步实现进口替代。医疗设备种类的丰富、设备代理公司队伍的扩容与信息的沟通便捷与畅通,导致医疗单位对医疗设备生产企业生产的产品要求越来越高,企业销售产品的难度越来越大,竞争异常激烈。常常会出现一个产品的采购,十几家医疗设备生产和代理公司参加竞标的场面。企业生产和销售利润越来越簿。代理公司一般不自身生产医疗设备的特性决定了众多的医疗设备代理公司缺乏可持续发展的能力,对市场的需求信息反应滞后,尤其是代理进口产品的公司,很难适应日新月异变化的市场需求,不可避免地频繁地面临生存和发展问题。一般的代理公司管理层对战略少有真正的理解,不知也不重视公司战略的建立与管理,更不知如何随着环境的变化对战略进行快速调整、转型以提高企业的竞争力,保持竞争优势,这是导致频现生存、发展危机的最主要原因之一。因此理解和正确运用战略理论,尤其在当前,竞争如此激烈的市场环境下,从战略高度分析公司面临的问题本质,指导企业通过战略调整、转型获取和提升自身的核心竞争力,从而使企业获得可持续发展的能力,有着非常重要的现实意义。本文以一个具有代表性的X医疗设备代理公司作为研究对象,运用公司战略管理、战略转型的相关理论,对X医疗设备代理公司所面临的问题进行分析、研究,最终采取对X医疗设备代理公司施行战略转型的方法来实现X公司从一个被动的、成本高、缺乏强有力竞争优势的纯代理公司转型为一个有一定主动性,拥有成本低、高差异化产品的集研发、生产、销售、服务和部分代理为一体的核心竞争力强的公司,从根本上解决阶段性生存发展问题。通过分析研究解决X医疗设备代理公司所面临的问题,探索一条从战略高度、价值链角度提高医疗设备代理公司核心竞争力,解决阶段性的生存与发展问题的有效方法。
[Abstract]:The external and internal environment of the medical equipment agency companies in different periods of reform and opening-up is different. Especially in the early period of reform and opening-up, compared with the present, the change of the environment is enormous. There are very few high-end products, not to mention high-end products are generally low-end products, home-made is not rare. Hospital equipment is seriously lacking, product information is not only small but also slow circulation. The seller's market determines the company's high profits and high returns. Currently, with the deepening of reform and opening up, rapid economic development and the release of market scale, on the one hand, the hospital's requirements for the quantity and quality of medical equipment are increasing year by year. On the other hand, the rapid development and restructuring of medical manufacturing enterprises have also enhanced the enthusiasm and core competitiveness of domestic enterprises. Medium and low-end products are basically self-produced and sold, and high-end products are gradually replaced by imports. Medical units are demanding more and more products produced by medical equipment manufacturers. It is more and more difficult for enterprises to sell products. Competition is fierce. The characteristics of their own production of medical equipment determine that many medical equipment agency companies lack the ability of sustainable development and lag behind in response to market demand information. Especially the agency of imported products, it is difficult to adapt to the changing market demand, inevitably facing frequent survival and development problems. Managers have little real understanding of strategy, do not know or attach importance to the establishment and management of corporate strategy, and do not know how to adjust strategy rapidly with the change of environment to improve the competitiveness of enterprises and maintain competitive advantage. This is one of the main reasons leading to frequent survival and development crises. Especially in the current competitive market environment, it is of great practical significance to analyze the nature of the problems faced by the company from a strategic perspective and guide the enterprises to acquire and enhance their core competitiveness through strategic adjustment, transformation, so as to achieve sustainable development. X medical equipment agency company as the research object, using the company's strategic management, strategic transformation related theory, X medical equipment agency company faced with the problem analysis, research, and ultimately take the X medical equipment agency company strategic transformation method to achieve X company from a passive, high cost, lack of strong competition. Superiority pure agent company transforms into a company with certain initiative, low cost, high differentiation products and strong core competitiveness, which integrates R&D, production, sales, service and partial agency, fundamentally solves the problem of stage survival and development. It is an effective way to improve the core competitiveness of medical equipment agency company from the strategic height and value chain angle, and to solve the problem of survival and development at different stages.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.46;F272
本文编号：2197643
[Abstract]:The external and internal environment of the medical equipment agency companies in different periods of reform and opening-up is different. Especially in the early period of reform and opening-up, compared with the present, the change of the environment is enormous. There are very few high-end products, not to mention high-end products are generally low-end products, home-made is not rare. Hospital equipment is seriously lacking, product information is not only small but also slow circulation. The seller's market determines the company's high profits and high returns. Currently, with the deepening of reform and opening up, rapid economic development and the release of market scale, on the one hand, the hospital's requirements for the quantity and quality of medical equipment are increasing year by year. On the other hand, the rapid development and restructuring of medical manufacturing enterprises have also enhanced the enthusiasm and core competitiveness of domestic enterprises. Medium and low-end products are basically self-produced and sold, and high-end products are gradually replaced by imports. Medical units are demanding more and more products produced by medical equipment manufacturers. It is more and more difficult for enterprises to sell products. Competition is fierce. The characteristics of their own production of medical equipment determine that many medical equipment agency companies lack the ability of sustainable development and lag behind in response to market demand information. Especially the agency of imported products, it is difficult to adapt to the changing market demand, inevitably facing frequent survival and development problems. Managers have little real understanding of strategy, do not know or attach importance to the establishment and management of corporate strategy, and do not know how to adjust strategy rapidly with the change of environment to improve the competitiveness of enterprises and maintain competitive advantage. This is one of the main reasons leading to frequent survival and development crises. Especially in the current competitive market environment, it is of great practical significance to analyze the nature of the problems faced by the company from a strategic perspective and guide the enterprises to acquire and enhance their core competitiveness through strategic adjustment, transformation, so as to achieve sustainable development. X medical equipment agency company as the research object, using the company's strategic management, strategic transformation related theory, X medical equipment agency company faced with the problem analysis, research, and ultimately take the X medical equipment agency company strategic transformation method to achieve X company from a passive, high cost, lack of strong competition. Superiority pure agent company transforms into a company with certain initiative, low cost, high differentiation products and strong core competitiveness, which integrates R&D, production, sales, service and partial agency, fundamentally solves the problem of stage survival and development. It is an effective way to improve the core competitiveness of medical equipment agency company from the strategic height and value chain angle, and to solve the problem of survival and development at different stages.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.46;F272
【参考文献】
相关期刊论文 前1条
1 赵金航;孙善勇;;略论企业战略转型——基于价值链重构的思想[J];兰州学刊;2006年06期
相关硕士学位论文 前1条
1 康鹤;ASG医疗器械销售公司发展战略研究[D];哈尔滨工程大学;2012年
，本文编号：2197643
本文链接：https://www.wllwen.com/jingjilunwen/gongyejingjilunwen/2197643.html
