M公司电饭煲产品开发项目管理应用研究

发布时间：2018-08-24 16:29

【摘要】：随着电饭煲的普及,以及市场竞争的不断加剧,电饭煲的更新换代速度越来越快,产品的开发速度和产品品质,直接关系到企业的生存。产品研发能力和创新能力已经取代原有的生产能力,成为其企业的核心竞争力。M公司作为国内具有绝对优势的电饭煲生产企业,在产品的研发管理和创新管理上不断尝试,以谋求在速度和质量上的双提升,因此,卓越的项目管理方式成为一种必要的保障手段。本文以M公司的产品开发和创新研究项目作为研究对象,从基础理论、组织架构、研发管理流程和方式方法着手,结合项目管理工具、创新管理工具和质量管理工具的使用,将项目管理的四要素、五阶段以及项目输出关注的五方面,全方位立体统合,开展项目管理的应用研究,探索当前以M公司为代表的小家电企业产品研发管理最优化模式及其优缺点,并给出对策,帮助企业建立完善的研发项目管理流程和体系,提升公司的核心竞争力。
[Abstract]:With the popularization of rice cookers and the aggravation of market competition, the renewal speed of rice cookers is becoming faster and faster. The speed of product development and product quality is directly related to the survival of enterprises. Product R & D capability and innovation ability have replaced the original production capacity and become the core competence of the enterprise. M Company, as a domestic rice cooker manufacturer with absolute advantages, is constantly trying on product R & D management and innovation management. In order to improve both speed and quality, excellent project management has become a necessary safeguard. This paper takes the product development and innovation research project of M Company as the research object, from the basic theory, the organization structure, the research and development management process and the way method, unifies the project management tool, the innovation management tool and the quality management tool use, The four elements of project management, the five stages and the five aspects of project output are integrated, and the applied research of project management is carried out. This paper explores the optimization mode of product R & D management and its advantages and disadvantages represented by M Company, and gives the countermeasures to help the enterprise establish a perfect R & D project management process and system to enhance the core competitiveness of the company.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2;F426.6

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