DBTG集团公司技术创新战略的制定与实施

发布时间：2018-08-25 16:34

【摘要】：DBTG集团公司是中国一家大型的一线特殊钢企业,主要生产经营高精尖、高附加值特殊钢产品,是我国国防军工、航空航天产业配套材料和特殊钢新材料的生产科研基地。在企业规模上,一跃成为国内特钢行业重量级的企业,是国内高端特殊钢生产、研发的龙头企业。在新的形势环境下,中国钢铁与世界先进水平存在一定的差距,要想实现国际化科技型一流特钢企业宏伟目标,把企业做大做强做优,当前还面临一些突出问题亟待解决,如：自主创新研发能力还不能快速满足市场的需求、先进工艺装备水平没有很好的发挥出来、主导产品的比例还比较低、产品结构有待进一步调整等。但机遇与挑战并存,DBTG集团公司必须迎难而上,抢占时机,为寻求和维持持久竞争优势做好战略规划,充分发挥自身与国内其它钢铁企业相比在技术研发、工艺流程、设施设备等方面拥有的优势,进行转型和创新升级。通过制定和实施技术创新战略,指导企业如何在技术创新方面统筹安排、科学决策,为企业实际生产经营活动及战略规划提供了参考依据,具有一定的实践意义。文章采用企业技术创新的相关理论,结合企业的具体情况,通过对企业现状分析和对策研究,制定出DBTG集团的技术创新战略。首先,介绍了DBTG集团公司的整体概况,尤其是产品种类、工艺装备与技术力量、技术力量与管理方面的情况,说明集团发展中所面临的困境。其次,对DBTG集团公司的技术创新环境进行分析,包括宏观环境、产业环境和企业内部环境,并运用SWOT分析方法总结出DBTG集团公司进行技术创新的优势、劣势、机会和威胁。最后,在对企业环境和能力分析的基础上,根据对集团总体发展战略的分析把握,制定出DBTG集团公司技术创新战略,包括DBTG集团公司技术创新战略的目标、定位、基本模式和重点内容,并提出战略执行过程中的实施策略和保障措施。
[Abstract]:DBTG Group is a large first-line special steel enterprise in China. It mainly produces and manages high precision and high added value special steel products. It is the base of production and research of national defense military industry, aviation and aerospace industry and new materials of special steel. In terms of enterprise scale, it has become the heavyweight enterprise of domestic special steel industry, and is the leading enterprise of domestic high-end special steel production and research and development. Under the new circumstances, there is a certain gap between China's iron and steel industry and the advanced level of the world. In order to achieve the grand goal of international first-class special steel enterprises, and to make them bigger and stronger and better, there are still some outstanding problems to be solved urgently. For example: the independent innovation research and development ability can not meet the market demand quickly, the advanced craft equipment level does not display very well, the leading product proportion is still relatively low, the product structure needs further adjustment and so on. But there are both opportunities and challenges. DBTG Group Company must face the difficulties, seize the opportunity, make a good strategic plan for seeking and maintaining a lasting competitive advantage, and give full play to its own technology R & D and technological process compared with other domestic iron and steel enterprises. Facilities and equipment have the advantages of transformation and innovation and upgrading. By making and implementing the strategy of technological innovation, guiding the enterprise to make overall arrangement and scientific decision in the aspect of technological innovation, this paper provides a reference for the actual production and management activities and strategic planning of the enterprise, which has certain practical significance. This paper adopts the relevant theory of enterprise technology innovation, combining with the concrete situation of enterprise, through analyzing the present situation of enterprise and studying the countermeasure, formulates the technology innovation strategy of DBTG Group. First of all, it introduces the general situation of DBTG Group Company, especially the product category, process equipment and technical force, technical force and management, and explains the difficulties that the Group is facing in the development of the Group. Secondly, the paper analyzes the technological innovation environment of DBTG Group Company, including macro environment, industrial environment and internal environment of enterprises, and summarizes the advantages, disadvantages, opportunities and threats of technological innovation of DBTG Group Company by using SWOT analysis method. Finally, on the basis of the analysis of the enterprise environment and ability, according to the analysis of the overall development strategy of the group, the paper formulates the technical innovation strategy of the DBTG group company, including the goal and orientation of the technology innovation strategy of the DBTG group company. Basic model and key content, and put forward the implementation strategy and safeguard measures in the process of strategy implementation.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.1;F426.31

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